Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you […]
Play ‘Brand Offense’ to win at search Read More »
The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities, and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers, but not all seemingly loyal customers actually are. You might have longtime customers who leave you the
Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’ Read More »
Facebook is giving advertisers more control over their video ad placements to avoid similar concerns to YouTube ads. Source link
Facebook Adds New Placement Controls for Video Ads, Improving Brand Safety Read More »
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months. Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and
Oath combines its ad tech assets under new Oath Ad Platforms brand Read More »
Welcome to The Week in Digital Transformation, a regular round-up where we look back on the most interesting ideas, announcements and developments in the realm of digital transformation over the past week. This week’s instalment is packed with big names, as Coca-Cola, Volkswagen and Manchester United are all doubling down on digital transformation in different
The Post Office: How can a 375-year-old brand attract the best in digital talent? Read More »
Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used
How to Know If Your Content Impacts Brand Awareness [Tools] Read More »
Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising. The brand states that Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon and programmatic solution Amazon Advertising Platform (AAP) are all retiring. The move is welcome
Amazon streamlines ad products under new Amazon Advertising brand Read More »
PPC is a great avenue for generating online sales, collecting leads, or just about any other objective you have for your business. It can also be a great tool for helping to generate brand awareness and increase brand affinity. Whether your business is just launching or is more established and looking to do some new
Get Visible: Using Paid Search & Social for Brand Awareness Read More »
Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV. As such, interacting with customers, particularly with “brand evangelists,” on social networks like Facebook, Instagram, and Twitter has become a necessary marketing tactic for many
Finding and Cultivating Brand Evangelists Through Social Media Read More »
Every day, a lot of people use WordPress CMS for running their blogs. However, one certainly has got to be pretty meticulous about Choosing the right WordPress theme and all the various important aspects of it and one such aspect are obviously the theme. Choosing the right WordPress theme can create a magical difference in a
6 Reasons Why WordPress is a Great CMS for Your Brand Read More »
