How Steve Jobs broke the mould of competitive brand marketing When brand marketing is executed incorrectly it can be catastrophic for a company. One of the most assured ways to present your brand in a bad light is by being negative about your competitors. There are many examples of how brand bashing has resulted in […]
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Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When was the last time you went to a casino? When was the last time you went to Las Vegas just for the
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Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers. Source link
5 Ways to Win the War of Brand Relevance for B2B Brands Read More »
Did you know almost 1 in 2 consumers will believe anything an influencer says online? That’s right. According to Nielsen’s Global Trust Report, a whopping 46% of us do. While still considered a new strategy, many brands are already mastering and benefiting from influencer marketing. In fact, most businesses using an influencer marketing strategy see a 7
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By Ben M Roberts Marketing buzzwords are everywhere. You can barely get a paragraph or two into an article before you encounter them. In some cases, buzzwords are used brilliantly and accurately to help readers understand a topic; other times they appear to be used to make the author seem more highbrow than the reader.
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How Albert “The Mortgage Guy” Preciado Built A Powerful Personal Brand In Real Estate by Staff | August 27, 2018 Since the dawn of Instagram (or really YouTube), powerful voices have emerged online in every industry. From fitness to business, food to finance, the reach that comes along with a loyal following has showed the
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Creating an authentic brand requires subtlety; outright promoting how awesome your brand is appears arrogant, even if everything you say is true. Your brand is your image in the eyes of your audience and customers. The task of developing the right image without being heavy-handed involves understanding psychological marketing. Emotions And Motivation Before analyzing your
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Your brand story isn’t relegated to a single billboard, banner ad, or sales brochure. There are a million ways to share your brand story—through every touch point and every interaction, both big and small. Yet many brands let it go untold. Why? Because they don’t take advantage of every tool at their disposal. Although a
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The brand marketing campaign that defined Nike Consumer brand marketing is easily one of the hardest challenges for a brand of any type. This needs to be effective and resonating for your potential customers to purchase from you. The sports giant that took its name from the Greek Goddess of victory, Nike (Pronounced /ˈnaɪki/), managed to be
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There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing efforts. For example, in 2017, coworkers and I analyzed some advertising activity from P&G showing that hundreds of millions of dollars of its online ad budget had moved to trusted e-commerce channels rather than
The worlds of brand and trade marketing need to unite Read More »
