Brand

How to Build a Brand Through Shareable Experiences

SEO BLOG /

For decades, the primary tool to measure success of a branding campaign was consistency. Brands delivered similar experiences across all retailers in an effort to build brand equity through recognition and reliability. Now, with changing consumer preferences, brands are questioning the fundamental assumptions behind marketing success. They are increasingly deprioritizing brand consistency in favor of […]

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The Challenges of Brand Search and PPC

Bing, brand search, DigitalMarketingNews, EnterpriseMarketingNews, Google, paid search, PPC, SearchNews /

Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media

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How to Define Your Brand Identity with 5 Simple Questions

brand design, brand values, branding, business branding. Brand identity, competition, ideal client profile, ideal client questions, Marketing, personal brand identity, SEO /

Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves

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Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

Company News /

What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build?It has become all too common for brands to promote brand loyalty simply

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Why Public Speaking is Good for You and Your Brand

Communications, Presentation Skills, Public Speaking /

Most business owners recognize that communication skills are incredibly important. Whether it’s obtaining funding, pitching new products, hiring the right team or taking exploratory meetings, sharing your ideas and vision clearly is critical for the growth and development of the brand. Without question, one of the most effective means of communicating your ideas is through

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How to Define Your Brand Voice

#brandmanagement, authentic brand, Brand, brand identity, brand voice, branding, business brand, client awareness, internet branding, Marketing, website brand /

3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you

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