Brand

Why you’ll benefit from fully funding your core brand terms on Amazon

Amazon, Amazon: Amazon Advertising, Channel: Retail, Display Advertising, E-Commerce, Retail Column /

Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better way to do so than to learn about the consumers who are signaling strong purchase intent by searching for your brand? Regardless of whether you work for a digital marketing agency or manage digital marketing in-house, […]

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Digitas report: Brand loyalty is at risk with voice-based purchases

A-From MTT, Channel: Martech: Marketing, voice search /

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands can adapt to

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How to Create Lifestyle Photos for Instagram that Promote Your Brand

Social media marketing /

How to Create Lifestyle Photos for Instagram that Promote Your Brand Click the “explore” button on Instagram and your feed will be flooded with lots of people doing lots of really cool things. Lifestyle photos are what make Instagram tick. They attract followers, and they attract more likes than plain, old product photos. If you

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The Complete Guide to Brand Building (Must-Read for Digital Marketers)

brand awareness, brand building, branding, customer experience, digital marketer, Entrepreneur, Google, SEO, SMB owner /

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.” Branding is crucial for your company because it is the visual identity of

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Want Your Brand to Look More Sophisticated? Think Black!

black, color psychology, colors in marketing, EnterpriseWebPro, luxury brand, MarketingNews, SmallBusinessUpdate, SmallWebBusiness /

Most people never think twice about the colors that their favorite brands use. However, businesses spend a lot of time and money deciding on which hue is best for their products. This is because colors affect people’s feelings on a subconscious level. They are also associated with certain cultural or social messages. Colors come with

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