If you think you can run your small business without branding or branding is just meant for luxury brands then you are not alone to think this way. In fact, many small owners or entrepreneurs struggle to understand the importance of branding and how strategies for branding can create a huge impact on their business. […]
Top 5 Inexpensive Branding Tips for Your Small Business Read More »
Enlarge / The newer SMR-equipped small drives remain “Red”—while the CMR models will all become “Red Plus.” Western Digital SMR where you least expect it View more stories Last night, a Western Digital executive reached out to Ars to let us know of a blog post concerning their controversial Red drives. The company is taking
Western Digital adds “Red Plus” branding for non-SMR hard drives Read More »
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
7 Steps to (Effectively) Branding Your Business on a Budget Read More »
Alex is a Trends Analyst for North America. Focusing on the US and Canada, he analyzes cross-category consumer behavior through the lens of Mintel’s Global Consumer Trends. June 05th, 2020June 06th, 2020 Across the United States – and the globe – people are erupting in protests to demand progress in racial justice, largely sparked by
Moving from social awareness to solidarity: Branding gu Read More »
In the past few days, millions of users have been reading, receiving, and sending messages about the pandemic that is affecting the world. Several companies are closing, but most businesses are looking for options to keep working. This was expected, but even so, the new Coronavirus will generate some financial instability, which will be more
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When a job seeker begins their search, their queries might look like this: “Top companies to work for in 2019” or, alternatively, “Top companies in X industry.”
Everything You Need to Know About Employer Branding Read More »
Hey Reddit – I’m Joe, the Founder and CEO of WITHIN, the world’s first Performance Branding company. WITHIN works with brands like Nike, Spanx, Purple, Budweiser and others to collapse the funnel between performance and brand marketing. This helps unify objectives, targets, and strategy across the marketing program. We also created our own COVID-19 Impact
By Emily Johnson Some people believe that developing a strong brand is less important to B2B companies than it is to B2C companies, who must work to gain the trust of individual consumers. But, the truth is, branding is as important to B2B success as it is in any business. Some of the misconceptions about B2B
In the old days, people used to meet in person to get their news, exchange information, and trade goods. This was known as the marketplace, and you could usually find it near a port in the big cities. Fast forward a century later, and people still need a space where they can learn, shop, and
5 Simple Tips for Effective Social Video Branding Campaigns Read More »
Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google for branding. Here’s a list of Google’s underused services, and suggested ways you can use
Google for branding: Getting more from search engine services Read More »
