At times I feel like all the meat has been chewed off the bone when it comes to the free agency of Manny Machado and Bryce Harper. Pushing that aside, the bulk of this will be dedicated to both, yet again. They’re baseball’s most polarizing free agents and I know most of the takes are […]
Being a small business owner is not easy. As per the Bureau of Labour Statistics, around 50% of small businesses don’t last more than 5 years. The reason behind this is the failure to adapt to new challenges, not understanding consumer demands, improper use of available funding and not investing intelligently in branding and advertising
10-Step Checklist to Digital Branding for SMBs Read More »
You only get one chance to make a great first impression. On the internet, this is usually through your main website, blog, or social media. However, it seems like this is now happening on Instagram more than any other platform lately. With this in mind, you want to make sure your first impression counts. This
Instagram Branding and Marketing Tips for CEOs and Professionals Read More »
The business world is booming across the globe and America is leading the way with 30 million registered small businesses in operation across the country. Why is business so hot right now? Because the economy is on fire. Consumer confidence is up, unemployment is down, and people are spending money. All of that means tremendous
Branding Your Blog: How to Make an Impact to Your Readers Read More »
Something that you’ll learn very quickly, especially online, is that branding is of utmost importance. You need to have a strong and consistent brand to cut through the noise of the Internet. Unfortunately, not everyone has the same kind of budget and wherewithal as big names like Nike, Apple, and Amazon. What can small and
9 Business Resources and Tools That Will Explode Your Branding in 2019 Read More »
Got a great product that’s selling well? Fantastic – for now. It won’t last unless you nail your branding and customer experience. When it comes to brand differentiators, customer experience is predicted to overtake both product and price by 2020. This means that your profits will suffer if your sole focus is your product and
7 Ways to Use Branding To Create a Better Customer Experience Read More »
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Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and assets are used to communicate a brand’s positioning in the ecosystem as part of the
The guide to digital branding for local businesses Read More »
By Mark Zeni – 5 minute read Whether you are talking about short and witty quips on Twitter, carefully taken and edited Instagram images, or a highly produced 4-minute video review on YouTube, each social media platform has organically developed its own unique traits. There are many differences in the types and styles of content
6 Tips You Need to Know for an Awesome Social Media Video Branding Campaign Read More »
We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved, document it, and launch it to the world. For most companies, that’s it. We spend all of our time making sure people use the logo
The Great Debate: Why Experimentation Matters to Branding Read More »
