Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is a lot of information out there on the subject, but most of it is sadly […]
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A business obtains ultimate success when it successfully establishes itself as a brand. From small business to large business – brand exposure is desired by every business owner. Once you have established your business as a brand, things get easier for you. You would automatically experience more sales, better business reputation, easy business expansion, etc.
Why Is Brand Awareness Important For Your Business |Branding |Level343 Read More »
Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you’ll have to incorporate some branding strategies. Now, I work for a performance digital marketing
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Find out how strong branding adds value to your business, and how to get started when it comes to building your own brand Branding. The word is often thrown around in conversations about marketing, but what does it really involve and is it worth the effort? Broadly speaking, branding is the sum total of anything
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If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the unicorns. I’m usually talking about unicorns in terms of paid search strategy – my theory is that with just a minimal amount of additional effort, you can blow your competition away in just about any
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How To Build A Social Media Branding Strategy Despite the proliferation of social media platforms, coming up with an authentic social media brand is easier than you might think. In fact, many small businesses now make coming up with a social media brand a key part of their overall marketing strategy. Here’s a quick look
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iStock by Getty Images Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able to engage your audience and “tell your story” . . . but if you don’t tell it the right way, you’re left with nothing but a wasted opportunity. This is where
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Social Media Branding: 3 Tips to Learn From the Biggest Companies in the World If you’re a small business, you might be confused about branding your social media profiles or building up your own personal brand. There is a lot of debate as to which branding method should be followed. Social media has several uses
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We all know that video is a great marketing tool. However, creating a great video, especially one to promote your brand, can be an expensive and time consuming process. This is where my friend and videographer, Tasha Cooney, comes in. Besides helping me with my videos, Tasha helps entrepreneurs with their video production needs. From
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A CMO study indicates that marketers plan to double their spending on social media over the next few years. Yet studies also indicate that they are not equipped to manage all the challenges that social media presents. With new tools and platforms emerging constantly, businesses can easily fall into the trap of viewing social media
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