It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I talk to Mike Troiano of Holland-Mark, a marketing strategy firm based in Boston, about the crisis in the traditional marketing communications function—which has, in his view, “lost a seat at the grown-up table.” “Marketers became
Improve Your Personal Branding with These 4 Great Resources Building a loyal following is not difficult when you know which tools to use. Connecting with the right people can help you spread word and find new clients. There are several resources that can improve your networking with better results. Would you like to increase your
Stand Out With These 4 Top Personal Branding Tools Read More »
There’s so much that goes into creating a successful small business marketing campaign. Branding, content marketing and social media all play important roles in this area. So you need to come up with the mix best for you. But members of the online small business community can still offer valuable insights to help you shape
10 Tips for Branding, Blogging and Social Media Marketing Read More »
Mediamodifier / Pixabay Today, many job seekers want more than a position that will simply pay their bills. They don’t want just any job – 89% of Millennials would prefer to choose when and where they work rather than being placed in a 9-to-5 position. And 45% of Millennials will choose workplace flexibility over pay.
6 Things To Include in an Employer Branding Video Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dorie Clark, author of the recently published Reinventing You: Define Your Brand, Imagine Your Future, has done quite a bit of reinvention herself. Having, at a fairly young age, received a master’s degree in theological studies from Harvard Divinity School,
mohamed_hassan / Pixabay A custom audio brand is as important to your customer’s ear as your visual identity is to their eye. From the choice of music and voice talent to the strategy of the script and voice prompts, a custom audio brand is the auditory conduit that connects callers to your business with warmth,
7 Ways Custom Audio Branding Can Turn Your VOIP System Into a 24/7 Brand Ambassador Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Cornyn is a food branding expert. As president at DINE—The Food and Drink Agency, Chris has worked with brands across the entire food industry, including Mrs. Fields Cookies, Starbucks, Green Giant, Yoplait, Betty Crocker, and Black Angus. His skills include
Many small businesses believe branding is only for BIG companies with BIG budgets. They’re missing a huge opportunity. Small business branding is a super power; it enables your firm to appear more strategic and larger than it is. In the rush to open for business don’t skip branding. Instead, take the necessary time to develop
5 Small Business Branding Guidelines = Big Opportunity Read More »
Beyonce’s brand is on point. Her fans–present company included–consider her flawless, and their Queen B. Her show at Coachella continued this brand message. While many talented artists came out to Coachella and performed incredible sets, Beyonce’s show seemed to be next level. It got everyone calling Coachella “Beychella”. She’s has an incredible career–definitely deserves to have
Beyonce Dominates Coachella And Teaches Us All A Valuable Lesson In Branding Read More »
