Branding

The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their […]

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Marketing Strategy – Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I talk to Mike Troiano of Holland-Mark, a marketing strategy firm based in Boston, about the crisis in the traditional marketing communications function—which has, in his view, “lost a seat at the grown-up table.” “Marketers became

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Career Management – Personal Branding and ‘Reinventing You’: Author Dorie Clark Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dorie Clark, author of the recently published Reinventing You: Define Your Brand, Imagine Your Future, has done quite a bit of reinvention herself. Having, at a fairly young age, received a master’s degree in theological studies from Harvard Divinity School,

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7 Ways Custom Audio Branding Can Turn Your VOIP System Into a 24/7 Brand Ambassador

mohamed_hassan / Pixabay A custom audio brand is as important to your customer’s ear as your visual identity is to their eye. From the choice of music and voice talent to the strategy of the script and voice prompts, a custom audio brand is the auditory conduit that connects callers to your business with warmth,

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Brand Management – Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Cornyn is a food branding expert. As president at DINE—The Food and Drink Agency, Chris has worked with brands across the entire food industry, including Mrs. Fields Cookies, Starbucks, Green Giant, Yoplait, Betty Crocker, and Black Angus. His skills include

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5 Small Business Branding Guidelines = Big Opportunity

Many small businesses believe branding is only for BIG companies with BIG budgets. They’re missing a huge opportunity. Small business branding is a super power; it enables your firm to appear more strategic and larger than it is. In the rush to open for business don’t skip branding. Instead, take the necessary time to develop

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Beyonce Dominates Coachella And Teaches Us All A Valuable Lesson In Branding

Beyonce’s brand is on point. Her fans–present company included–consider her flawless, and their Queen B. Her show at Coachella continued this brand message. While many talented artists came out to Coachella and performed incredible sets, Beyonce’s show seemed to be next level. It got everyone calling Coachella “Beychella”. She’s has an incredible career–definitely deserves to have

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