Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jane Seymour is an award-winning actress, an author, an artist, and a philanthropist. Many know her from her work in movies and television. Her body of work includes the James Bond film Live and Let Die, the epic romance Somewhere In […]
Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades. Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember
Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies. Thanks to its highly effective targeting possibilities, programmatic advertising has fallen into the below-the-line category
Programmatic is an amazing tool for branding. Here’s how to use it. Read More »
Winning a prestigious industry award or a spot on a well-known business list is a big deal — and so is the branding potential it brings to your business. According to successful entrepreneurs, here are nine ways to leverage your achievement to build awareness and credibility for your company. How can you get the most
Won an Award? 9 Ways to Leverage It in Your Branding Read More »
The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big companies often preach
Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The SAP Ariba LIVE conference brought together procurement professionals from all over. Two smart marketers in attendance were Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, a technology platform that’s
Enterprise Branding, Corporate Missions & Women in Leadership Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Promoting your company comes naturally; marketing your corporate brand is your job, after all (or at least part of it). But promoting yourself is an entirely different thing: Self-promotion can feel awkward at best and smarmy at worst, but personal
How to Gain Career Recognition Through Personal Branding Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re not sure what “sonic branding” is, think for a second about Intel. When you hear the three-second “Intel Inside” sonic logo, you instantly make the connection between whatever you’re seeing—and hearing—and the Intel brand. With so much emphasis
Sonic Branding: Your Brand’s Personality in 3 Musical Notes Read More »
rawpixel / Pixabay The idea of community has become a major focus of brands in many verticals. While traditional methods of marketing still have their place, community-building is now a critical part of any holistic branding strategy. This element is all about building an identity within existing networks of consumers, as modern brands are no
The Role of Community in Modern Branding Read More »
Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?” “No,” I replied. “I just like to keep
Personal vs. Corporate Branding: Is It Me or We? Read More »
