Branding

Profit – Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jane Seymour is an award-winning actress, an author, an artist, and a philanthropist. Many know her from her work in movies and television. Her body of work includes the James Bond film Live and Let Die, the epic romance Somewhere In […]

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‘Hoax Marketing’ Can Be an Effective Branding Opportunity for Your Company—When Done Well

Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades. Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember

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Programmatic is an amazing tool for branding. Here’s how to use it.

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies have been above-the-line advertising activities: TV, radio, print. These have a wide reach and so are great for upper-funnel marketing strategies. Thanks to its highly effective targeting possibilities, programmatic advertising has fallen into the below-the-line category

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Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says

The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big companies often preach

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Enterprise Branding, Corporate Missions & Women in Leadership

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The SAP Ariba LIVE conference brought together procurement professionals from all over. Two smart marketers in attendance were Alicia Tillman, chief marketing officer of SAP Ariba, and Lisa Skeete Tatum, co-founder and chief executive officer of Landit, a technology platform that’s

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How to Gain Career Recognition Through Personal Branding

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Promoting your company comes naturally; marketing your corporate brand is your job, after all (or at least part of it). But promoting yourself is an entirely different thing: Self-promotion can feel awkward at best and smarmy at worst, but personal

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Sonic Branding: Your Brand’s Personality in 3 Musical Notes

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re not sure what “sonic branding” is, think for a second about Intel. When you hear the three-second “Intel Inside” sonic logo, you instantly make the connection between whatever you’re seeing—and hearing—and the Intel brand. With so much emphasis

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Personal vs. Corporate Branding: Is It Me or We?

Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?” “No,” I replied. “I just like to keep

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