Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company’s doing. It’s got to engage with real people, over issues that they truly care about. In other words, it needs to have a relational element to […]
How Personal Branding Complements Employer Brand Strategy [Podcast] Read More »
Your brand is more than just marketing; it expresses who you are to consumers and potential customers. It is your brand that your customer base interacts with, and your brand is one of the things that will help your business find success. Branding being so important, it should be one of your main focuses. Luckily,
Whether you’re going for your first job interview out of college, or you’re a seasoned business professional, virtually everyone now has to consider how they’re presenting themselves online. People can Google your name and instantly come up with your social profiles, and as such, how you present yourself online becomes your personal brand. Any transgression
The Art and Science Behind Personal Branding Online [Infographic] Read More »
Successful branding may feel as though it’s as elusive as a magical Pegasus, but the reality is that it’s as simple as capturing your brand in a way that speaks to your audience. At the start of each new year, I like to take a look at the past and make note of where we’re
5 Great Examples of What Branding Looks Like in 2018 Read More »
If you’ve ever heard me speak at a conference or read my marketing articles, you know I’m all about the unicorns. I’m usually talking about unicorns in terms of paid search strategy – my theory is that with just a minimal amount of additional effort, you can blow your competition away in just about any
The Colorful Secrets Behind the World’s Greatest Branding [Infographic] Read More »
10 years ago I had heard about blog commenting when new to the blogging game. A few years after that I dove into blog commenting. A few years after that I became known as the blog commenting guy. But the current day version of me doesn’t do blog commenting like I used to do it.
1 Confusing Branding Tip to Follow As Your Blog Grows Read More »
geralt / Pixabay Each year around this time, my team and I take a look at the business and see where we can improve. Usually, it’s more like how can we scale more? How can we grow the business? And usually, it comes down to what’s the next thing we can outsource. The truth it,
Luxury goods manufacturers put a lot of stock and pride into the superior craftsmanship and unique experiences they offer — and for good reason. What they bring to the market needs to be of the highest quality and incomparable to a forgery or knockoff; otherwise, they’ve lost their value proposition. But with an ever-growing market
How authentication can be a compelling branding asset Read More »
These days everybody is online, so how can you make yourself stand out? With 138 million people on LinkedIn, according to an infographic by Best Marketing Degrees, you have some competition in getting potential employers to notice you. You can start, the infographic suggests, with a strong profile picture: It takes only one-tenth of a second to
If you have a blog, you’re most likely in a constant struggle to reach more people. And as much as people may say that content is king, there is a lot more to growing an audience than simply producing creating great content. One critical element is branding. Branding is essential to any blog. Here is
Branding Your Blog to the Big Time [Infographic] Read More »
