Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Facebook, Twitter, Instagram, Google+, and LinkedIn […]
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”— Jeff Bezos, Founder, and CEO of Amazon.com If you want your business to succeed, you simply can’t ignore online reputation management. Creating and managing a good online reputation can help establish a strong
As a small business owner, you want your company to be easily recognizable. One way to achieve this goal is to select the right font for your company’s logo. Unfortunately, most business owners do not fully understand why choosing the right font for their brand should be a priority. To help businesses select the right
What Font Fits Your Small Business Logo and Branding? (INFOGRAPHIC) Read More »
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
Social media can be used for a variety of purposes. Whether it’s social selling, content marketing or customer support, social media gives you the perfect opportunity to reach your target audience and build your brand. However, with so many different platforms available and heavy competition on all of them, it can be difficult to set your brand apart
Maklay62 / Pixabay As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem
How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling Read More »
With Pinterest quickly becoming a powerhouse in retail, marketing, and search, more and more people are beginning to focus on this social media platform turned social search engine. If you’re a business, Pinterest can certainly help you, but if you’re a soloprenuer or individual promoting your own personal brand, Pinterest can help also. Authors, bloggers,
Pinterest for Personal Branding: Prepare Your Profile with These 4 Steps Read More »
In this era of cut-throat business competition, it becomes imperative for all businesses to make their presence felt online. These days, almost everyone carries smartphones with high speed Internet connections. Therefore, internet is undoubtedly the biggest platform for business promotions and branding. There are different ways to promote your business websites or mobile apps. Some
Blackhat World Forum – Best Free Platform For Business Marketing And Branding Read More »
Back in 2003 when LinkedIn (NYSE:LNKD) was launched, it was primarily used for job hunting. A lot has changed since then. Today, it is extensively used for networking and personal branding. This fresh insight comes from data collected by NumberSleuth, a company helping to discover details about the numbers of your incoming calls. According to
Data Shows LinkedIn’s Value as a Networking, Branding Tool (INFOGRAPHIC) Read More »
Branding campaigns rarely get the same strategy love as direct response campaigns, where a specific action is taken as a result of the campaign. According to the Association of National Advertisers, marketers currently focus on relatively qualitative metrics to measure the success of branding and sponsorships, including “social media exposure,” “increased awareness,” “activity on brand
6 Ways to Improve ROI From Branding Campaigns on Social Media Read More »
