Branding

What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use

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How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling

Maklay62 / Pixabay As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem

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Pinterest for Personal Branding: Prepare Your Profile with These 4 Steps

With Pinterest quickly becoming a powerhouse in retail, marketing, and search, more and more people are beginning to focus on this social media platform turned social search engine. If you’re a business, Pinterest can certainly help you, but if you’re a soloprenuer or individual promoting your own personal brand, Pinterest can help also. Authors, bloggers,

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Blackhat World Forum – Best Free Platform For Business Marketing And Branding

In this era of cut-throat business competition, it becomes imperative for all businesses to make their presence felt online. These days, almost everyone carries smartphones with high speed Internet connections. Therefore, internet is undoubtedly the biggest platform for business promotions and branding. There are different ways to promote your business websites or mobile apps. Some

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Data Shows LinkedIn’s Value as a Networking, Branding Tool (INFOGRAPHIC)

Back in 2003 when LinkedIn (NYSE:LNKD) was launched, it was primarily used for job hunting. A lot has changed since then. Today, it is extensively used for networking and personal branding. This fresh insight comes from data collected by NumberSleuth, a company helping to discover details about the numbers of your incoming calls. According to

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6 Ways to Improve ROI From Branding Campaigns on Social Media

Branding campaigns rarely get the same strategy love as direct response campaigns, where a specific action is taken as a result of the campaign. According to the Association of National Advertisers, marketers currently focus on relatively qualitative metrics to measure the success of branding and sponsorships, including “social media exposure,” “increased awareness,” “activity on brand

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