One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru”. This couldn’t be further from the truth. […]
5 Reasons Why You Need a Personal Branding Strategy and Plan [Podcast] Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Podcast: Download Subscribe: Apple Podcasts | Android | In a sea of vendors, providers, and agencies that all provide the
The Unusual Branding Strategy That Made This SEO Company a Success Read More »
When you’re curious about a company or brand, what’s the first thing you do? Probably google them. Thanks to the internet and social media, everything we want to know about a company is literally a click away. This is a huge shift from traditional marketing, where the brand has always been in control of what to communicate to
4 Steps to Boost Your Company Reputation Through Executive Branding Read More »
For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through trial and error to devise a strategy that will match your brand’s specific needs. Sure, mistakes
In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience. Customer touch points are diversifying — spanning apps, websites, social platforms, chats, advertisements, live events, physical locations, virtual and augmented reality and more — making it more important than ever for brands to develop
Branding as a Framework for Customer Experience Management Read More »
While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. But while fundamentals remain the same, branding in a digital world has evolved considerably. The fact is, the proliferation of the Internet, social media and
Branding Your Company in an Increasingly Digital World Read More »
Are you a blogger, content creator, or an industry expert? If you consider yourself any of these, you may have what it takes to start teaching others how to accomplish more through your own expertise and personal training. Thanks to the power of the internet and online training courses, this is now easier than ever.
Create Mini Online Learning Courses to Increase Revenue and Branding Read More »
Several years ago Facebook pages were called “Fan” pages. Each person that liked your page, was a fan. Though confusing for some, for marketing it was a great way to look at people that love your brand. Additionally, its a great way to see the brand influencing people. You see, fandom is a real thing,
Marketing Podcast with David Meerman ScottPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated into
Sonic Branding and the New Rules of Marketing and PR Read More »
Back to Podcast John Jantsch: One of the pioneers of inbound marketing, of the new rules of marketing and P&R, David Meerman Scott, joins me for this episode of the Duct Tape Marketing podcast. David and I have been friends, colleagues, for over a decade writing about all of this crazy world of marketing.
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