Branding

5 Reasons Why You Need a Personal Branding Strategy and Plan [Podcast]

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru”. This couldn’t be further from the truth. […]

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The Unusual Branding Strategy That Made This SEO Company a Success

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Podcast: Download Subscribe: Apple Podcasts | Android | In a sea of vendors, providers, and agencies that all provide the

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4 Steps to Boost Your Company Reputation Through Executive Branding

When you’re curious about a company or brand, what’s the first thing you do? Probably google them. Thanks to the internet and social media, everything we want to know about a company is literally a click away. This is a huge shift from traditional marketing, where the brand has always been in control of what to communicate to

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5 Branding Lessons from Social Media Stars

For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through trial and error to devise a strategy that will match your brand’s specific needs. Sure, mistakes

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Branding as a Framework for Customer Experience Management

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience. Customer touch points are diversifying — spanning apps, websites, social platforms, chats, advertisements, live events, physical locations, virtual and augmented reality and more — making it more important than ever for brands to develop

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Create Mini Online Learning Courses to Increase Revenue and Branding

Are you a blogger, content creator, or an industry expert? If you consider yourself any of these, you may have what it takes to start teaching others how to accomplish more through your own expertise and personal training. Thanks to the power of the internet and online training courses, this is now easier than ever.

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Sonic Branding and the New Rules of Marketing and PR

Marketing Podcast with David Meerman ScottPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated into

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