Branding

How 3 Marketing Superstars Use Personal Branding to Boost Their Business

Content marketing, Marketing, personal branding, SEO BLOG, Social Media /

By Aaron Agius For internet marketers, personal branding is usually pretty low on the list of priorities for daily work. There are always Facebook ads to run, products to launch, and landing pages to optimize. Who has the time for personal branding? It’s unsurprising that short-term revenue-generating activities take precedent for most marketers, but if you’re […]

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Why your company probably needs to invest in branding

A-From MTT, Channel: Martech: Marketing, Martech Column, SEO BLOG /

If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden age. The internet and the tools we use to leverage it give us the ability to be more fact-led than ever. And yet, despite the huge proliferation of powerful enablers, there remains

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Apple Isn’t the Only Branding Genius. These 6 Companies Are Making Original Content the Right Way

Innovate, SEO BLOG /

In today’s digital marketplace, original content is king. As the tremendous demand for online video content continues to grow, there’s a major opportunity for companies to boost customer engagement, brand loyalty, and revenue. Apple is rumored to be allotting $1 billion in original video content spend for 2018, and even Facebook has introduced the new

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5 Personal Branding Hacks Every Entrepreneur Should Know

Advertising, branding, BuzzSumo, chatbots, Facebook Messenger, Influencer marketing, Live video streaming, Marketing, Marketing & PR, personal branding, SEO BLOG, Traackr /

Creating a personal brand is like climbing Mount Everest. It takes dedication, commitment, and long-term work—so much work, in fact, that many people skip creating one altogether. Nonetheless, if you’re an entrepreneur, personal branding is too important to skip or get wrong. Entrepreneurs face fierce competition in today’s business environment. This means you’ll need to

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5 Online Branding Mistakes You Can’t Afford to Make

Brand Tracking, Digital Marketing, Marketing, online branding, SEO BLOG /

Online branding. It’s that elusive but powerful thing that influences buying decisions. It’s the je ne sais quoi that customers feel when they willing pay more to get essentially the same product or service. Some companies actively invest in it. Some don’t even think about it. But the truth is, if you are communicating with

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Unfold the Branding Power of the Company T-Shirt

Advertising, Company Culture, dress code, Marketing & PR, SEO BLOG, swag, t-shirt, workplace uniform /

For all the articles written about workplace uniforms—whether you’re for them or against them—rarely do we discuss the power of the humble company T-shirt. These cotton tees can come in any shade and include the brand’s name and/or logo on the front or back of the shirt. They’re fairly inexpensive to have made in bulk, and

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What is domain branding and why is it important for customer surveys?

brand development, Domain Naming, SEO BLOG /

White labeling your surveys will build trust when collecting data and help increase response rates Protecting your brand identity in today’s digital world is of paramount importance, especially if you are engaging with customers and asking for their feedback. Consumers are savvy and something as simple as a bona fide branded domain can build trust

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Branding for Small Businesses Made Simple

Blogging, branding, Content marketing, Marketing, SEO BLOG /

There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes you’re not familiar with, and then

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Branding Starts With Tribes, Not Beta Tests

search engine optimization cost, SEO BLOG /

When most people think of “branding,” they envision entrepreneurs conjuring up a fancy name, registering an associated domain and working with a designer to create the perfect logo. Related: 8 Reasons a Powerful Personal Brand Will Make You Successful Reality check: Branding isn’t about design fluff and clever names. Branding is a massive endeavor that

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