Branding

social media is for branding

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

SEO BLOG, Social media marketing /

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less […]

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Why (and How) You Should Use Twitter for Employer Branding

Digital Marketing, SEO BLOG, Social media marketing /

It would probably be a good idea to confirm this with someone who has a degree in business history, but it’s highly likely that employer branding has been an integral part of business since…forever. The second caveman to realize he could sell extra meat probably used employer branding to recruit skilled hunters who already worked

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Marketing Strategy – The Most Important Branding Element You Are Likely Ignoring : MarketingProfs Article

SEO BLOG /

In today’s crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know of your organization will give you mere seconds before moving on, so all your branding elements need to be in place to get the attention you deserve when the moment is right. Although most marketers understand

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5 Examples of How to Increase Engagement, Traffic and Branding in 2017

Blogging Tutorials, branding, Guest Posts, infographics, SEO BLOG /

Did you know that there are currently over a BILLION active websites on the internet today? They keyword here is ‘active’. That means over a billion websites and blogs are constantly creating content and making it extremely hard for you to stand out from the crowd or even rank in the search results. it’s not

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From Branding to Signage (and every detail in between)

CTAConf, SEO BLOG /

Attendees from last year’s Call to Action Conference From busy trade show floors to professionally-lit celebrity panels, it seems every marketing brand wants a South by Southwest-style event all their own these days. But, with so many conferences for your target market to choose from, it’s risky running a large-scale event as a mid-sized brand.

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Business.com’s Journey to Branding

Advertising, Building A Brand, Businesscom News, Sales And Marketing, SEO BLOG, Starting A Business, Web Design /

Business.com’s CEO shares our journey as we continue to build our brand and engage with our audience. Every month, we generate millions of high quality brand engagements and demand generation for our advertisers. We’ve organized our suite of advertising products to solve the brand engagement and demand generation challenges that many marketers have. Whether you’re

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The Role of Geography in Branding: Perceived Notions & Values

SEO BLOG /

Marketers and branding experts take good care to think about various elements of their brands: What feelings do the colors evoke? What are people’s reactions to the logo? What are the brand values? Another important aspect of branding is the “where,” according to an infographic produced by B2B product-comparison site Market Inspector. The term used in

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Location And Branding: Customer Experience At Its Best

branding, Eisenberg, Eisenberg Restaurant, location, Moment of Truth, SEO BLOG, Starbucks /

Use Your Location To Improve Your Brand And Business Ever thought about how your physical location reflects on your brand and your business? Or did you rent the first available place you could afford without thinking about the marketing implications? Be honest. I know other factors are much higher up your real estate requirements list.

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Myths and Truths about Social Media | Branding

branding, SEO BLOG, Social Media /

Social media has been a huge game changer for businesses by offering a cheap, simple way to reach more people. Hundreds of tips and tricks to leverage these platforms are available throughout the internet. However, many myths have manifested along with these helpful tips, creating costly misunderstandings. It’s time to dispel these misconceptions so your

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