Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving […]
In 1952, the Cuyahoga River in Ohio caught fire. At the time, the entire river from Akron to Cleveland—about 35 miles—had no animal life. The water was a thick, rusty brown after years of pollution. This fire, only one of 13 on the river, caused over $1 million in damage to surrounding infrastructure. I know
Sustainable Branding: Leading With Green Doesn’t Work Read More »
Friday 17 January 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge How do you create a more authentic advertising campaign for
Late last year, I sat down at my desk, fountain pen in hand, surrounded by a mountain of notes I’d assiduously compiled through the year, ready to recap the year in branding. As the sticky notes chaos receded and unified themes emerged, I realized that I need to call upon the wisdom of a village
The Best And Worst Of Branding In 2019 Read More »
When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long story short,
5 Examples of Sensory Branding in Retail Read More »
People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth. Helping employees to feel more
15 Non-Intrusive Ways Employees Can Help With Branding Read More »
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than by crafting a unique and visually appealing packaging design. Each element of packaging must be carefully employed to deliver the right message, appeal to
Product Packaging: Branding Through Package Design Read More »
Ohio, USA – Big Fish Local are helping small companies rise to the top in a very competitive online world. Using the analogy that Google is equivalent to the ocean throughout their website, they aim to help companies that need help starting to become the big fish in a big pond. Big Fish Local strive
Have you got a brand new product on your hands that you are gearing up to launch to the public? Do you want to make sure the product launch is nothing short of a smashing success? Do you want to ensure that the messaging for your product is just right and speaks directly to your
3 Tips for Branding a New Product Read More »
The Jurassic Task Of Branding With Dinosaurs Is there a benefit to making your brand a dinosaur? No, I’m not using the phrase glibly to describe businesses that are out-of-touch or behind the times. I’m talking about businesses that really do make the dinosaur one of the key theme images of the brand. If your
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