Branding

Branding vs. Performance Marketing | MarketingProfs

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner. However, prioritizing one strategy over the other can result in significant ramifications. Brand marketing was the foundation of my career. Identifying authentic consumer insights and using that […]

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Positioning, Messaging, and Branding: Matt Desmier

SEO BLOG / Good To SEO

Positioning and messaging together make up the cornerstone of branding, and yet so many organizations struggle with both. No matter how much money you invest in advertising and marketing, your messaging can’t possibly be effective if you haven’t clarified your positioning. Matt Desmier is a keynote speaker and strategist who works with agencies, brands, and

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B2B Branding Lives and Dies by Trust

B2B Marketing / Good To SEO

Over the past few months on the TopRight blog we’ve written at length about the world of B2B, and what it really is as opposed to what it’s perceived to be. I’ve also talked a bit before about the act of seeing in marketing—how perception matters and what it means to use it or alter

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Digital Marketing Company, fishbat, Explains the Importance of a Strong Branding Strategy for Start-Ups

SEO BLOG / Good To SEO

NEW YORK, Aug. 27, 2019 /PRNewswire/ — To help new businesses find their footing with online media, digital marketing company, fishbat, explains the importance of a strong branding strategy for start-ups. Developing a start-up business comes with a host of challenges. These include, but aren’t limited to, time management, long-term planning, and funding. One of

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Influencer Marketing on LinkedIn and Personal Branding

SEO BLOG / Good To SEO

People tend to choose a dentist who has good teeth. A hairdresser has to have nice hair. Your cobbler’s shoes had better be pristine. Along the same lines, people who want to build a personal brand would do well to learn from Goldie Chan, an in-demand keynote speaker and influencer. I invited Goldie to Marketing

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Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions

SEO BLOG / Good To SEO

This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on WhatsApp, for the most part, are well aware the platforms are owned by Facebook, but whether or not users know this detail is up for debate. This is likely to change

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How Branding & Design Work Together: 2 Examples

SEO BLOG / Good To SEO

All businesses face a dilemma. They must stand out from their competition, interact with customers, and create unique, desirable products (or services). And, more important, they must do so in an unforgettable way—especially in the era of the eight-second attention span. The solution to that challenge is branding, an amorphous, broad, and often misunderstood term.

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5 of the Most Expensive Rebranding Campaigns — Plus, 40 Leading Enterprise Logo Design & Branding Agencies

search engine optimization for dummies, SEO BLOG / Good To SEO

It only takes 10 seconds for consumers to formulate a first impression of a logo. DesignRush rounded up the most expensive logo design campaigns and the leading logo design companies who can execute them. NEW YORK, July 16, 2019 /PRNewswire-PRWeb/ — It only takes 10 seconds for consumers to formulate a first impression of a logo

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Deluxe Corporation Joins Forces With Twin Cities Creative Agencies to Lead Company’s Branding & Web Initiatives for Growth | National

search engine optimization for dummies, SEO BLOG / Good To SEO

SHOREVIEW, Minn.–(BUSINESS WIRE)–Jul 17, 2019– Deluxe Corporation announced it is working with two world-class Minneapolis creative agencies to accelerate organic revenue growth through enhanced company branding and web presence. Under the helm of President and CEO Barry McCarthy, Deluxe is undergoing a transformation from a legacy manufacturing company to become a Trusted, Tech-Enabled Solutions Company™.

Deluxe Corporation Joins Forces With Twin Cities Creative Agencies to Lead Company’s Branding & Web Initiatives for Growth | National Read More »

Deluxe Corporation Joins Forces With Twin Cities Creative Agencies to Lead Company’s Branding & Web Initiatives for Growth

search engine optimization for dummies, SEO BLOG / Good To SEO

SHOREVIEW, Minn.–(BUSINESS WIRE)– Rebrand Efforts to Support New Go-To-Market Strategy Announced First Quarter Deluxe Corporation announced it is working with two world-class Minneapolis creative agencies to accelerate organic revenue growth through enhanced company branding and web presence. Under the helm of President and CEO Barry McCarthy, Deluxe is undergoing a transformation from a legacy manufacturing

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