Branding

Twitter vs Instagram: Which Platform Is Better for Branding?

Twitter vs Instagram: Which Platform Is Better for Branding? With over 1 billion monthly users, Instagram is one of the most popular social media platforms in the world. In comparison, Twitter has around 270 million users worldwide. Based on these numbers, companies, and brands often choose the bigger platform for their marketing efforts. But is it

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Why Online Branding is Important for Edutech Companies

Why Online Branding is Important for Edutech Companies Edutech, that is, companies that provide technology-based education services, or which develop solutions for the education sector in general, is big business. Whether it is platforms that can help students gain extra help with their studies, technology aimed at allowing adults to learn new skills such as

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How to Build Your Online Brand – The Complete Guide to Online Branding

Table of Contents + Introduction + The Big Picture of Building Your Online Brand+ How to Optimize Brand Name for Search Engines+ Brand Qualities That Resonate With Customers + Online Brand Identity Considerations+ Brand Awareness KPIs to Track + How to Build Better Content for Better Branding+ Questions to Ask to Find the Perfect Brand

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Product Reviews 101: A Guide for Business and Branding Experts

From an overall branding, marketing and reputation management perspective, product reviews play a crucial role in determining not only how a potential customer may perceive your brand or product, but also whether or not they choose to complete a purchase. In this digital age of user-generated content and aggregated review sites, as well as the

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