How does your business technology spending measure up? What are your business priorities for the near future, and how is business technology helping you achieve them? A new survey by CompTIA has some insights. Top priorities for SMBs in the year ahead include implementing new systems and processes, identifying new customer segments and markets, renewing existing […]
It is safe to say that in any and every business that wants to last a month out there is investing in search engine optimization (SEO) and their online presence. Whether it is a supermarket, a gym, or even a street vendor, everyone is paying money to boost their online presence and reach as many
Law Firms Prioritizing Websites And SEO With Digital Marketing Budgets Read More »
Consumer product brands’ advertising budgets are gradually shifting from Google to Amazon as consumers skip search engines and begin their shopping right on the e-commerce platform. Major ad buyers are spending more on Amazon search. London-based WPP PLC, the world’s largest advertising agency, dedicated $300 million of its clients’ money to Amazon search ads in
More signs that Amazon is attracting bigger search ad budgets Read More »
A PPC budget is how much money is committed to online traffic acquisition efforts since advertising charges only accrue after a prospect clicks on your ad. What should the monthly amount be? Here are three ways to estimate this. How to Determine a PPC Budget 1. Establish a Profitability Goal If there is a measurable
What You Need to Know About PPC Budgets & Bidding Read More »
The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount and go, right? Not so fast. There are two types of budget for Facebook, daily
Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons Read More »
Facebook announced on Wednesday that, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. This means Facebook advertisers will no longer be able to define budgets at the ad set level. Why you should care Facebook advertisers are
Prepare to say goodbye to Facebook ad set budgets Read More »
A major change is coming to the way Facebook advertisers set campaign budgets. Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization. That means advertisers will have to set one central campaign budget across all ad sets. Facebook will automatically distribute the budget to top performing ad sets, which
Facebook is Changing the Way Advertisers Set Campaign Budgets Read More »
Easy Design Solutions offers low budget web solutions for local businesses. ROCKVILLE, Md. – January 2, 2019 – (Newswire.com) The newly founded Easy Design Solutions (EDS) is providing online presence solutions for local businesses with small budgets. EDS services include : Web Design (custom websites), Search Engine Optimization (SEO) Services, Digital Marketing (Google Ads, Facebook Ads), On-line Business Presence (Google +,
Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by
Effective Amazon SEO: What to know when shifting ad budgets to Amazon Read More »
Budgets and bids – they seem identical, right? If I have a larger budget, I should inevitably be more competitive, win in the ad auction more often, and achieve higher KPI metrics. If I have a smaller budget? Simple – my account wouldn’t perform as well. Why would an account with a $5000 monthly budget perform worse
PPC Budgets vs. Bids: What’s the Difference? Read More »
