budgets

Survey: Majority of consumers will spend 75% of holiday budgets online this year

Channel: Retail, Holiday Retailer, Statistics: Market Share, Statistics: Online Shopping, Statistics: Popularity & Usage /

It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is becoming less binary: online vs. offline. Particularly among Millennials. Majority intend to buy online. A new survey […]

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Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads

Channel: Retail, Christmas & Digital Marketing, E-Commerce, Events, Facebook, Facebook: Advertising, Holiday Retailer, Social media marketing, Social Media Marketing: Advertising /

Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend

Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads Read More »

Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations Read More »

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon, Amazon: Amazon Advertising, Channel: Retail, E-Commerce, Facebook: Advertising, Google: Display Advertising, paid search, Pinterest, Pinterest: Business Use & Advertising, Snapchat, Twitter: Advertising /

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon Read More »

Marketing Day: Amazon ad budgets to increase in 2019, Facebook Marketing API, more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events October 24-25, 2018: SMX East January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019:

Marketing Day: Amazon ad budgets to increase in 2019, Facebook Marketing API, more Read More »

80% of Amazon advertisers plan to increase budgets in 2019

A-Post to MarTech Today, A-Post to Search Engine Land, Amazon, Amazon: Amazon Advertising, Channel: SEM, Display Advertising, E-Commerce, Programmatic Advertising & Media Buying /

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year. For our Amazon Advertising

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Some large search budgets are moving to Amazon, say agency executives

SEO BLOG /

A CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon. Two executives said some advertisers that sell on Amazon are moving 50 percent or more of their search budgets to Amazon. Why you should care Over the past few years, Amazon has been steadily

Some large search budgets are moving to Amazon, say agency executives Read More »

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