build

How to Build a Content Calendar That Goes Way Beyond the Basics

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. But as your organization’s content marketing maturity increases, you may outgrow your existing approach. How will you know? Most […]

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GetSiteControl Lets You Build Widgets for Ecommerce Sites and More

SEO BLOG, Technology Trends / Good To SEO

Are you optimizing the pages of your website, social media, blogs and other digital channels for engagement? If you are not, GetSiteControl has created a solution designed to simplify the process so you can insert the right call-to-action widget at the right time. GetSiteControl is a cloud app which lets you easily add 7 call-to-action

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3 Steps to Build Reports that Drive ROI

Data-Driven Marketing, SEO BLOG / Good To SEO

The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides convincing proof of return on investment. A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According

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How to Build the Perfect Facebook Dashboard

Facebook, SEO BLOG / Good To SEO

A lot of Facebook marketers fall into one of two categories. Either you spend too much time on reporting, or not enough. Whichever bucket you fall in, a good way to find a middle ground is with a Facebook dashboard. The challenge with Facebook’s native analytics is the amount of data you’re given all at

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Silicon Valley Can’t Build The Future Alone

Innovate, SEO BLOG / Good To SEO

Has America lost its fascination with the tech industry? An article that went viral on CNBC suggests that the bloom is very much off the rose. Fashioned as a letter from a disappointed dad to an misguided son, it blasts the tech world for its miscues over the past year, from frat-boy antics to a sometimes

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How to Build a Brand for Success

branding, SEO BLOG / Good To SEO

Your first step in creating a brand is finding your corporate identity. Are you laying the foundation for your business’ brand, or looking to rebrand and refresh it? Whatever step you are at in the branding process, these tricks and tips will help build a solid foundation for your business. Any branding a business produces

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Use Your ‘About’ Page to Build Trust with First-time Visitors

conversion, SEO BLOG / Good To SEO

“Who are these guys?” It’s a question many consumers likely ask themselves when shopping at your site. In this post, I’ll explore how to address the mindset behind the question. Doubts and Worries Visitors who find something on your site that they want but have never heard of your company may fear being scammed. How

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How to Build an Ecommerce Keyword List

Marketing, SEO BLOG / Good To SEO

Keywords are an important building block for ecommerce marketing. Developing and maintaining a keyword list may help an ecommerce business understand shoppers and do a better job of marketing to them. In the context of search engine optimization, searchers’ words or phrases summarize intent — the searchers’ thoughts, questions, or needs. Those keywords represent the

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Tips to build customer loyalty online

Data-Driven Marketing, SEO BLOG / Good To SEO

I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should

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This Conference Can Help You Build an Exceptional Retail Team

SEO BLOG, Small Business Events / Good To SEO

Retail businesses looking to build an exceptional team could benefit from an upcoming conference. The LEAP HR: Retail Conference is scheduled for February 27 in Nashville. The event aims to help retail business owners learn what the next generation retail workforce looks like, and how they can use upcoming trends to build a retail team

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