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How to Build a Social Campaign for a Hard-to-Reach Audience

December 29th, 2017 The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Here’s a look at a […]

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How To Build Your Career In A Data-Driven Marketing World

Sharpen your storytelling skills. Statistics and charts might be enticing for some of us, but for others they’re as good as sleeping pills. Most speakers (and writers) know that, while it’s smart to use statistics and charts to back up what you say, if you use too many, your audience goes numb. There’s a fine

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How to Build a Massive YouTube Presence for Your Brand or Business

Home Video Marketing How to Build a Massive YouTube Presence for Your Brand or Business Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Entrepreneur, a magazine and website that focuses on entrepreneurship, small business management,

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5 Creative Ways to Use Stories to Build Your Social Media Brand (and Sales)

Stories, first pioneered by Snapchat, are a storytelling format that enables users to piece together photos and videos taken throughout their everyday lives. After 24 hours, these Stories disappear into the abyss, making them as “realtime” and raw as a medium can get. Soon after Snapchat’s success reached mainstream attention, the copycats stepped forward. Today, Facebook, Instagram,

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How to Build the Perfect Instagram Dashboard

Which of your Instagram posts got the most comments in the past 30 days? What’s your most commonly-used hashtag? If you’re struggling to answer these questions, you’re probably not using an Instagram dashboard. When you think of analyzing your Instagram performance, you probably envision ugly spreadsheets and digging through mountains of data. But it doesn’t

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