Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or company with a link to […]
Here’s the Process to Help You Consistently Build 7 Backlinks a Week Read More »
Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is especially important online, where everyone has an opportunity to shine and be seen as an expert. What is personal branding? Personal
How a Blog Can Help You Build a Personal Brand Online Read More »
Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. To help
13 Experts Share How to Build a Well-Run Content Team Read More »
Maintaining a loyal base of social media followers is key to your online authority, and it also helps bring in steady traffic to your website. Moreover, when your audiences are happy with you, they’ll be more likely to speak kindly of you with their own networks. That word-of-mouth system will help your business gain traction.
How to Build and Maintain a Loyal Social Media Following Read More »
Surface-level perks like free Starbucks, company box seats, and ping-pong tables in the break room don’t help you build a sustainable company culture. While they provide temporary morale boosts, truly great company culture requires more substance to attract and retain talent. Company culture is a combination of values, the shared goals you work toward, and
Build Your Company Culture Through Values, Not Things Read More »
By Sreeram Sreenivasan Entrepreneurs can be prone to doubt. Is my business idea good? Will my marketing strategy be successful? Is my company on the right track? Am I hiring the right person? And unless they do something about it, self-doubt can quickly turn into a habit, stopping them from making any decisions and taking
5 Steps to Overcome Self-Doubt and Build a Successful Business Read More »
Small businesses sales teams can build personal client relationships on an ongoing basis with a new AI based tool from Nimble. Introducing Nimble Prospector Nimble, the social sales and marketing customer relationship management company, has just introduced Nimble Prospector. The tool pulls relevant information from several popular business platforms like Gmail, G Suite and Office
Nimble Prospector Helps Sales Teams Build Prospect Relationship Record Read More »
This week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect
How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDays Read More »
How can you build a successful blog? Stick to the fundamentals. Like any venture, by following a few basic fundamentals persistently you will build your blog on a rock solid foundation. As I release a new eBook designed to help you build your blog on the fundamentals I want to inspire you to resist the
With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups. Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that: “The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust
5 Practical Steps Your Brand Can Take to Build Trust [Infographic] Read More »
