By Greg Spaulding Engaged employees drive a company’s success. They’re ready to perform, innovate, and help their companies grow. So here’s the reality: Only 33% of U.S. employees today are engaged in their jobs. According to a Gallup study, engaged employees are 17% more productive, miss 41% fewer days of work, and generate 20% more […]
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So how can you build your brand in an innovative way that generates meaningful consumer interest and industry buzz? From infographics and Q&A opportunities to live streaming and novel advertising solutions, there are several lesser-known ways you can expand the reach of your brand. Below, 12 entrepreneurs from YEC discuss some of the more non-traditional
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Once you’ve set up your business and created a product or service to sell, it’s time for you to create a marketing plan. A lot goes into building such a plan. But members of the online small business community can lend some helpful insights. Here are some tips you can use to market your small
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The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does one get there, though? And is there really a proven
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In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.
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Look up. 467,000 tweets through my Twitter account. That’s a whole lotta help. Help people. Help more people. Then help more people. Following this simple tip helped me expand my reach far and wide. I became an established, pro blogger by helping a high volume of folks interested in blogging without looking for anything in
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Over the last few years, the content marketing ship has undeniably steered in the direction of automation. According to statistics, 51% of digital companies now use marketing automation, and 58% of B2B companies are planning to adopt it soon. Even more topically, 91% of successful content marketers agree that automation is crucial to their overall
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Building a B2B ecommerce site requires a breadth of skills. It’s important to look not just at people or roles, but the expertise to accomplish the job. In this post, I’ll identify the critical skills that are necessary, in my experience, to build a robust B2B ecommerce site. 9 Critical B2B Development Skills User experience
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When it comes to Search Engine Optimization, the build up of your strategy largely contributes to the success of your campaign. According to experts, a good number of online businesses go out of business due to cyber attacks or failure in planning. Hiring experts to take care of these problems tends to
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