A business’ success is strongly dependant on its team. A weak, unmotivated team can slow the business down and prevent it from reaching its full potential. On the other hand, a unified motivated team can accelerate the growth of a business. The issue is that building and managing teams can be tough. It requires mastering […]
Facebook (NASDAQ:FB) is launching a new video-only platform called Watch. And it could be something for small businesses or influencers to keep an eye on. A Look at Facebook Watch The Facebook Watch platform, which will be accessible on mobile, desktop and in Facebook’s TV apps, will focus on shows that have episodes that fit
Build a Following for Your Business with Facebook Watch Read More »
Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà – they get instant answers to their questions. Excellent. For today. But are you ready for tomorrow, when your competitors lure those customers
Influencer marketing toes the line between celebrity endorsement and trusted recommendation from someone you admire. Done well, it’s a win-win-win scenario. The business gains credibility and access to a wider audience, while the influencer gets free swag and exposure to new followers (or whatever perks they negotiate). As for the influencer’s audience? They’re kept in
How To Build A Scalable Influencer Outreach Strategy Read More »
A communications crisis can strike at any time – it could be a faulty product, a lousy campaign, or a simple slip of the tongue from someone higher up. It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens. Whatever the case, you need to be
Build Your Social Media Crisis Management Plan in 10 Steps Read More »
It’s certainly easy to fall into media hype when we’re constantly being fed blockbuster-worthy stories about how entrepreneurs use their creativity to do business. But it’s getting a little out of hand. Just last week, a journalist I’m connected with on Linkedin recently shared a pitch he’d received from an entrepreneur who is selling his
How to Build a Real Company Culture That Stands the Test of Time Read More »
Use brand stories to connect with your customers Story telling isn’t limited to novels or tucking kids into bed at night. In this age of short attention spans and masses of information being available, it’s incredibly difficult to capture someone’s attention and even more difficult to be memorable and encourage someone to spend more time
5 steps to writing brand stories that build emotional connections Read More »
A strong credit history can unlock major doors for your business. With an outstanding credit score, you’ll have access to more flexible and affordable financing options, giving you even more control over when and how your business grows. There are a number of ways to build up your credit—business credit cards and lines of credit,
Is It Possible to Build Your Credit With a Loan? Read More »
Nowadays, websites can’t be just boring old websites. They have to be exciting and full of content and features that are going to blow the minds of your visitors. However, you should know better than anybody that this is way more easy said than done. It’s much easier to say that you’re going to integrate
A decade or so ago, most businesses develop relationships and loyalty with their customers based on one-on-one and personalized interactions between the company owner or the staff. These days, most transactions occur online. However, customer loyalty remains a key component to the success of any business. As the Beeketing blog explained, it’s more expensive to
5 Ways to Build Customer Loyalty for Your eCommerce Business Read More »
