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How to Build a Sustainable Social Marketing Strategy [Infographic]

By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience. And then a bunch […]

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Oculus Founder Palmer Luckey Wants To Build Donald Trump a Virtual Border Wall

  If Donald Trump can’t build his wall across the border to Mexico, Oculus founder Palmer Luckey will build him one—at least in the virtual sphere. Luckey, who is a known Trump supporter, has been putting his genius and resources toward a Big Brother technology that will effectively shut down efforts by illegal immigrants from

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How to Build a High-Performance Content Marketing Team

The content marketing industry is flooded with “rock stars,” and this has led many to think a content marketing strategy is about individual prowess. But this couldn’t be further from the truth. Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. Jolie Miller, content strategy and acquisitions leader at

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How to Build Contextual Links that Your Competitors Can’t Copy|Digital Philippines

A contextual link is a powerful type of backlink that is placed within the content of a page, earned through linkbait approach (utility of the content and blogger relationships) or voluntarily acquiring it by providing external content piece on a specific blog/site (e.g. guest post with a link pointing to your content/page). Contextual links pass

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5 Strategies to Build a More Diverse Workforce

The world is a diverse and cosmopolitan place and this works because different people are good at different things. The workplace is no different. Besides the legal ramifications of anti-discrimination legislation, there are various solid reasons why hiring a diverse workforce is beneficial to an organization. These include profitability, employee engagement and improved business reputation.

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