In part 1, we got a good look at some of the unique characteristics and features that make Twitter an attractive place for small businesses. In part 2, we will take a look at what Twitter has been up to recently and how we can best use those changes to our advantage. Native GIFs Twitter […]
Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing
Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business
How to scale your business internationally on search engines Read More »
Most businesses track current performance through measures like sales volume, margin, or service levels. But few try to estimate or measure maximum capacity. We know how we are doing–but we don’t know how we’re doing compared to what we could be doing. Maximum capacity is the highest level of performance a system, organization, team, or
How To Tell If You Could Be Doing More To Grow Your Business Read More »
Have you ever been convinced by a celebrity you are following on Instagram to buy something? We’ve all been there. When it comes to products and services, you as a consumer tend to follow suggestions from what you consider your inner circle—friends, family, and sometimes, your favorite social media star. Marketers know this all too
How Micro-Influencers Can Affect Your Online Business Read More »
Amazon Business can provide exposure and revenue to B2B merchants. The downsides include the inability to communicate with customers and limiting the long-term value of your company. Amazon Business, the B2B marketplace, has more than 45,000 active sellers and more than 10 million products with bulk purchase options or business discounts. Many B2B merchants aren’t
I just lost my pair of prescription glasses. Well, maybe “lost” isn’t the word. I know where they are. They fell off my parents’ bathroom sink right into the toilet exactly after I pushed the flush down. Whoosh. Gone. What happened next is what’s annoying. Buy Local, They Tell Me I called my eye doctor’s
China is the next big frontier for small businesses, according to a Keynote from Jack Ma, founder and chairman of Alibaba, at Gateway ‘17 at Detroit’s Cobo Center today. When the internet was booming in the mid ‘90’s, Ma did a search for “beer and China” and found no results. That’s when he first realized there
Building a business is just like building relationships with people; it is a process of attracting, developing, and maintaining. For E-commerce businesses, you need to be patient and build trust with your audience. Do that, and you’ll increase customer lifetime value and grow your audience, but before that happens, you must start at the beginning.
Building Relationships for Your E-Commerce Business Read More »
Learn about what a thought leader is and what it means for small business owners. If you’re a small business owner, you know all too well that time is a limited (and expensive) resource. It’s so expensive, 30 percent of small business owners say even one extra-productive hour in a day is worth $100 to
Do Small Business Owners Need to Be Thought Leaders? Read More »
