Calendar

Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like

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Why an Email Marketing Calendar is an Important Part of Your Campaign Suite

Ever thought about the huge investment and resources that it takes to execute effective email marketing? To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time and create an email marketing calendar. Once you have an email marketing calendar

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Your Editorial Calendar is Not Your Content Marketing Strategy

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At

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