YouTube is fast-becoming the silver screen of the world wide web – and an essential network for getting in front of the right viewers. The Google-owned platform has huge reach and influence. YouTube recently reported that it now sees more than 1.8 billion active users every month – that’s a billion more than Instagram. At the […]
12 Ways to Optimize Your Business YouTube Channel [Infographic] Read More »
Some of the biggest, most popular social influencers in the world are YouTubers, and with the platform boasting more than a billion hours of content viewed every day, there are countless ways to use YouTube to reach more people, and build an engaged community. For brands and marketers, YouTube presents a huge opportunity, with
3 Tools to Help Manage Your YouTube Channel, and Maximize Your Opportunities Read More »
Video content is the secret to successful content marketing in 2018. And YouTube is the home of online video, both for marketers and otherwise. Just think about these recent stats: YouTube is basically essential for businesses, especially for marketing teams. And you have no other option than to seek more visibility for your YouTube videos.
7 Clever Steps to Better YouTube Marketing (and Grow Your Channel) Read More »
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web
Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed a success. In the first quarter of 2018, $6.3 billion was raised via an ICO. This figure includes the $1.7 billion raised in Telegram’s ICO. These numbers tell us that
Is PPC still an effective channel in an ICO marketing strategy? Read More »
Today you’re going to see how Buffer grew their YouTube channel by 59%. (In 30 days) The best part? They didn’t need to publish a thousand videos to do it. In fact, most of their growth came from FIVE videos. And in this case study I’ll walk you through the step-by-step process that they used.
How Buffer Grew Their YouTube Channel by 59% in 30 Days (Step-By-Step Case Study) Read More »
Have you checked your YouTube channel lately? Let me guess, your views are from either yourself or those within your inner circle… am I right? Okay, maybe you are a bigger brand and you’re getting a few stragglers here and there, but let’s not be crazy and call this any sort of a success. So,
4 YouTube Basics That Will Change Your Channel Forever Read More »
Choosing the right digital channel for your small business will greatly improve the likelihood of successfully reaching your audience. A new infographic from Connext Digital provides a guide to choosing the digital channel that is right for you. “A Guide To Choosing The Best Digital Channel For Your Business” looks to help businesses maximize their marketing
So, you’re looking to invest in a digital marketing strategy, but you’re not sure which techniques and channels are going to be right for your business objectives? Connext Digital share the guide to choosing the right digital channels for your business in this infographic. They make recommendations based on the following objectives: Brand awareness Lead generation
How to Choose the Best Digital Marketing Channel for Your Business [Infographic] Read More »
Research giving benchmark of most successful acquisition channels for retail It’s useful to know how your business compares to competitors in terms of the mix of online traffic. You can use the Google Analytics benchmarking feature for companies of a similar size and sector and that can be useful for arguing the case for reallocation of
Which is the best online acquisition channel? Read More »
