Channel

How to Incentivize Channel Partners to Take Advantage of Your Online Training

A channel partner training program is an important part of almost all partner programs. With the use of a partner portal, businesses can provide their channel partners with an integrated Learning Management solution (LMS). An LMS will deliver different training modules, that must be completed by their partners. A successful training program will provide partners […]

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform (DSP) acquired last year by

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Marketing Communications Channel Strategy

Before the Internet became a popular marketing communications channel, traditional media channels, such as newspaper, magazines, radio, television, direct mail and the old favorite, the Yellow Pages were the only options. Developing a marketing communications channel strategy for your business was simpler then. It was probably based on your marketing budget and what your business

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8 Secrets To Grow Your YouTube Channel In 2018 From A YouTuber With Over 550 Million Video Views

8 Secrets To Grow Your YouTube Channel In 2018 From A YouTuber With Over 550 Million Video ViewsPexels.com According to Socialbakers, 4 in 5 millennials view video content when researching a purchase decision. No wonder video marketing is on the rise; every marketer I talk with has it as one of their primary focuses as

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