geralt / Pixabay If you are running a basic channel incentive program and are noticing little to no user engagement, transitioning from an offline to an online system is taking the right step forward. In fact, you don’t have to task yourself with creating a super-complicated loyalty program when you shift it online. You may […]
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Despite all the marketing channels that have emerged in the past two decades, email has succeeded in holding its ground. It remains one of the most effective tools that marketers have to reach both prospects and customers. How has email withstood the test of time? This interactive infographic by email design and HTML-coding company Email Monks
Is Email an Effective Marketing Channel? Read More »
A recent survey from Clutch found that SEO was the “least popular digital marketing channel” among the choices offered in the survey. Clutch polled 501 marketers from companies of various sizes with at least 100 employees, with revenues from under $50 million to more than $500 million. Clutch asked, “What digital marketing channels does your company participate
Survey: SEO rated the ‘least popular digital marketing channel’ Read More »
Video is a marketing strategy must-have. This year it has been predicted that video content will take 79% of consumer’s internet traffic. This statistic alone should be enough to convince you to include video in your promotional plans! The first thing you have to do is choose the best platform to host your videos. With
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Email isn’t going away, but don’t get too attached. Other channels and mediums may be more effective, depending on the specific situation and the audience. We know that marketers must stay ahead of the curve by delivering the right message at the right time to the right customer in the right moment. Using the right
Adapting Messages to Audience and Channel Read More »
It’s hard to believe Facebook is no longer the cool network. Younger consumers aren’t even getting Facebook accounts. It’s Instagram and Snapchat that appeal to the younger crowd. Facebook presumably thought of this years ago, which is why, in 2012, it acquired Instagram. Thus younger generations may only have only an Instagram account, but they’re
Instagram: The Ad Channel Your Parents Aren’t On (Yet) Read More »
FeeLoona / Pixabay If you’re in the manufacturing business, you know just how important it is to maintain strong vendor and partner relationships. You might make the best stoves, microwaves, medical devices, carburetors, pool supplies, and so on, but if you don’t have a reliable way to get your products to market and in front
Using Your Channel Incentive Program To Build Better Partner Relationships Read More »
Maybe it’s nostalgia. Or the fact that I’m getting old. But despite all the alternatives, I don’t want traditional TV to go away. Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever since I learned
YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to earn more income on the platform, from opening up subscriber memberships to more channels to
YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities Read More »
We’ve all heard the phrase, there’s always room for improvement. This phrase couldn’t be truer in relation to business strategy, or more specifically, the channel sales and sales channel strategy. With business and sales trends constantly changing, it is beneficial for your business to have a flexible business strategy that can easily be adapted to
