Make sure you choose an SEO package that will get you results but won’t tell you these common lies SEO is an important part of any digital company – it can be the most successful way of driving traffic to your site if optimized correctly. Whilst many companies have the set of skills to audit, perform […]
How to choose an SEO package and what it should offer [infographic] Read More »
Let’s get one thing straight first: WordPress is more than just a blogging platform. It’s the best way to create an explosive website that really gets your message across. The fact that WordPress runs 50-60% of the world’s CMS market can attest to that. Of course, there are lots of other web and blogging platforms
Why Choose WordPress Over Other Blogging Platforms? Read More »
The battle of premium smartphones just got more interesting. Apple and Samsung have dominated the holiday season smartphone sales for years. But Android fans looking to upgrade this year will have many options. Google has officially announced its second-generation Pixel phones that aim to eat into the sales of the Galaxy Note 8 and Apple’s
Google Pixel 2 XL vs Galaxy Note 8: Choose The Best Read More »
A brand’s font choice is like the plumbing in your home: You don’t think much about it until something goes wrong—and then it’s a disaster. The right font says so much about your brand, an infographic produced by branding development consultancy Creative Canary explains. For example, the font you select for your brand will (or, at
I bet customers think that the mobile web is the new black as they find themselves spending at least a few hours a day surfing the web on a mobile device. Users joyfully browse sites that are created to ensure a comfortable web journey no matter what device is used, and ignore sites that are
Mobile-First, Adaptive, or Responsive Design: Which to Choose? Read More »
geralt / Pixabay Self-service checkout lines have become more and more common. Online consumers are accessing digital customer service and resolving their own issues without speaking to a live person. Chat features on e-commerce websites can often resolve customer issues as well. Yet there are still those customers who want to speak with a live
How To Choose The Right Customer Support Model For Your Business Read More »
Once considered the final piece of the automated marketing puzzle, public relations technology (PRtech)—like marketing technology (martech) several years ago—has now become an area of interest and focus for investors, innovators, and marketers alike. That’s largely because marketers, who have learned the value of technology in their organization, now see the value of PR as
How to Choose the Right Martech and PRtech Solutions Read More »
Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose
How to choose keywords that’ll attract traffic • Yoast Read More »
As the calendar gradually crawls to the month of September, email marketers across the globe get ready for the busiest quarter of the year i.e. the Holiday Season. Whether you are a brick-and-mortar storefront dabbling in omnichannel marketing or full-fledged e-commerce/ online retailer, it is time to get ready to experience a wave of potential
How to Choose the Right Colors for Your Holiday Emails Read More »
In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia.
How to Choose an Influencer to Boost Your Marketing Campaign Read More »
