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How to Choose the Right Shopify Theme the First Time, Book, Theme Buying Guide Read More »
Your retail business is growing, and you can’t (or don’t want to) man the store 24/7. It’s time to look for a retail store manager. How do you choose the right store manager and when you found the perfect hire, how do you train them? Here’s what you need to know. How to Choose a
How to Choose and Train a Store Manager Read More »
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. There are a ton of great tools, resources, and processes
How to Choose the RIGHT Keywords to Optimize For Read More »
Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns. Each tactic or channel has its advantages and disadvantages, which become more or less important depending on your intent and objectives, your product or service, your industry, and
SEO vs. PPC: Which Search Strategy to Choose Read More »
We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required resources. If you are new to link building, you most likely need some insights on what you
14 Link Building Strategies Professionals Choose in 2019 Read More »
Mar 7, 2012 Amy Graver’s design firm, Elements, positions themselves as a “virtual marketing department.” It’s a strong positioning for them—but the only challenge is, with such a potentially broad audience (Who doesn’t need a virtual marketing department?), where do you go to find those prospects? How do you efficiently locate those people? When it
What if you don’t want to choose a target market? Read More »
In today’s world, more and more companies are seeing the potential benefits of implementing technology into their workflows. At the same, many are seeing the pitfalls of selecting the wrong technology. One of the major pitfalls in selecting technology is that it’s simply too difficult to get started with or too complex to use. In
How to Choose a CRM That SMB Employees Will Use Read More »
Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, which takes effect on January 1, requires sites governed by the statute to include a prominent “Do Not
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds Read More »
You’ve started building your email list and quickly arrive at a fork in the road. Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web. While single opt-in seems to reign supreme as the more streamlined option, double opt-in
Double opt-in vs. single opt-in: Which one should you choose? Read More »
The technological revolution presents both challenges and opportunities to businesses around the world. The advent of the Internet facilitated communication and sharing of information that allowed cross-border business transactions to conclude in the blink of an eye. The good news is, innovative companies have developed tools like the Virtual Data Rooms (VDRs) to facilitate these
How to Choose the Right Virtual Data Rooms for Your Business Read More »
