The early days of any online business consist of a cross between stress and pleasure. You’ve left your dead-end job in the dust and started a career focused around your passion, but the anxiety that comes along will be inevitable. Every click and view that you receive will become an obsession, and even if you […]
How to Turn Clicks and Views Into Buys Read More »
Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid
Google’s dominant share of phone search ad clicks steady at 97% Read More »
This is a viewpoint from Jeff Howard, founder of HotelsNearDCMetro.com.Opinions and views expressed by all guest contributors do not necessarily reflect those of tnooz, its writers, or its partners. For five years our boutique travel websites have been sending a stream of traffic through various hotel affiliate programs. We examined all of our historical affiliate
What we learned analyzing 496,470 hotel affiliate clicks Read More »
This week the biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role. Search News Discussions: New Findings Show Google Organic Clicks Shifting to Paid View full discussion Growmap, shared a blog post from
By now, we are pretty sure that you’ve mastered every skill needed to bring traffic to your site. But, after dealing with SEO and getting actual traffic, it’s time to convert all those visitors and make them take action on what you have to offer. So, what is the best practice for keeping your
How to Get More CTA Clicks on Your Pages Without Annoying Your Visitors Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads max clicks, link building & Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: Bing Ads max clicks, link building & Doodles Read More »
Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive within their budgets. In August 2016, Bing Ads added the Enhanced CPC bid strategy, which automatically adjusts bids up or down based on the determined likelihood that a click will convert. How to use
Bing Ads launches automated bid strategy to ‘Maximize Clicks’ Read More »
Posted by Brian_W On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has
New Findings Show Google Organic Clicks Shifting to Paid Read More »
In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might
Beat high-cost paid search clicks by sweating the details Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google AMP updates, SEO content & paid search clicks Read More »
