Clicks

Good News for Facebook Advertisers, Say Goodbye to Charges for Accidental Clicks

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In a move that would surely be welcomed by advertisers, Facebook recently announced that it will no longer bill accidental clicks on ads placed by clients of its Audience Network. Of course, this also means that the incentive for publishers to drive ad traffic via an unintentional action is no longer there as well. Since […]

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Google Increased Its Paid Clicks by 52 Percent in the Second Quarter – Adweek

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Google’s parent company, Alphabet, yet again beat financial expectations with its second-quarter earnings, bringing in $26 billion in revenue for the three-month period, an increase of 21 percent from the second quarter of 2016. Earnings per share totaled $5.01, beating Wall Street’s forecast of $4.46 per share. According to its earnings statement released today, the

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The Psychology of Subject Lines: Using Science to Optimize Clicks

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The Psychology of Subject Lines: Using Science to Optimize Clicks Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to target customers and force them to open the email. One

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Which Button Got the Most Clicks on this Landing Page?

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(Editor’s note: This post originally appeared on the TruConversion Blog. Read the original post here.) I’ve spent my entire career… Evaluating split tests Sharing split test results Giving optimization advice And living in the optimization “trenches” And I’ve come to find there is something MORE VALUABLE than split tests and it ACTUALLY moves the needle.

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