The rise of voice-based virtual assistants and smart speakers has helped consumers become comfortable with buying products through a conversational interface. For now, voice commerce produces little revenue. In the future, voice commerce may be a primary sales channel. Here is a list of tools and resources for voice commerce — to get started and […]
I accidentally started Siri on my iPhone. It mistakenly thought I said, “Tell me about June my dog injure.” As you can see from the screenshot below, Siri was clueless about how to respond. It did make an effort, however. Siri misunderstood the query, which led to a meaningless answer. If you have shopped online
Instagram has a huge influence on the purchasing decisions of its users. According to reports, 75% of people say that they have bought clothes or beauty products based on something they’ve seen on Instagram. It’s not just a case of ‘see it, want it’ either. It seems people are also making decisions based on whether
How the ‘gram is impacting travel marketing & commerce – Econsultancy Read More »
Leading Web Design & Development and Digital Marketing Agency Partners with The Greater Fort Lauderdale Chamber of Commerce, Along with Other Industry Leaders in South Florida, for Marketing Panel Discussion FORT LAUDERDALE, Fla. – December 20, 2018 – (Newswire.com) JLB Florida, a leading web design, development, and internet marketing company based out of Fort Lauderdale,
Christmas doesn’t have to be sweet. It can be spicy and fresh and irreverent, as sales at UglyChristmasSweater.com prove. The Commerce Township-based online retailer sells a huge array of colorful and off-color holiday sweaters — a mix of risqué and memorable ones that say “Jingle my bells” or “Santa’s favorite ho” and some bearing licensed
Ugly holiday sweater sales are beautiful music to Commerce Township firm Read More »
A study in 2017 revealed a massive “conversion gap” on mobile. comScore found that mobile devices generated 69 percent of internet traffic but only 20 percent of ecommerce conversions. As 2018 comes to a close, has that gap changed? Data from Adobe Analytics for Black Friday 2018 shows that for 80 of the top 100
By Mark Zeni – 2 minute read You’ve probably made the effort to make your website mobile-friendly, but is it ready for mobile commerce? Mobile commerce optimization isn’t the same as mobile website optimization. For example, your shopping cart might be fully functional on mobile devices, but it also might be inconvenient. Optimizing for mobile
Have You Adopted These Crucial Mobile Commerce Features Yet? Read More »
Innovations in social commerce are paving the way for wider acceptance from consumers. Buy buttons on social networks make images shoppable and transactions simple. Social commerce platform Threads, for example, recently raised $20 million to sell luxury goods via social networks such as Instagram and WeChat. Threads is using the funding to develop artificial-intelligence-powered chatbots
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Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud Read More »
A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than 1,000 US adults. The purpose of the survey was to determine “social media’s impact on consumer behavior and purchasing habits, as well as understand how emerging social platforms and technology can
Survey: Social commerce held back by security, privacy concerns Read More »
