Commerce

How Progressive Web Apps are Affecting Mobile Commerce in 2018 and the Future

Mobile devices are now a regular part of daily modern life. These days, most people carry a smartphone or tablet wherever they go. With the use and dependence of mobile devices growing every year, developers have had to constantly improve user experience for websites, apps, and digital marketing channels. These improvements have also served to […]

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Voice Commerce: Is It Living Up to Its Early Hype?

A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm appointments, and even order food. However, one area that voice technology seems to be lagging behind is voice commerce.  Rise of Voice Technology Telling a computer to retrieve information or to

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Why Conversational Commerce Is Crucial For Your Business

Why Conversational Commerce Is Crucial For Your Business Each month, consumers exchange more than 2 million messages with businesses via Facebook Messenger. And that’s just through Messenger; it doesn’t include all the interactions through other chat apps or the chat boxes that now regularly adorn web sites and ecommerce stores. If you aren’t already familiar

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Don’t be fooled, voice is still the future of commerce. Just not yet

12 months ago voice search was the future. Then it wasn’t. Then it was again. Now it appears it’s all hype. I’m struggling to keep up! The latest “voice is over-hyped” claim came in the form of underwhelming stats about the number of commerce-related queries that are being performed on a voice-enabled device. A rather dismal

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How Artificial Intelligence is Taking Over Online Commerce

According to The Hill, AI and its sister technologies “will be the engine behind the fourth industrial revolution, which the World Economic Forum described as ‘unlike anything humankind has experienced before’.” Statista, the online statistics, market research and business intelligence portal, reveals the projected global m-commerce transaction value in terms of revenues amounted to 96.34

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Web Sites – The 5Ws of Experience-Driven Commerce [Infographic] : MarketingProfs Article

Only 17% of people say shopping is their primary purpose when they visit a brand’s website for the first time, according to a recent Episerver report: Reimagining Commerce: Global Findings. That means brands need to provide memorable experiences so shoppers return to make their purchases. And that’s actually not so hard to do. The study

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