TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account. […]
TikTok teases social commerce capabilities with shoppable video test Read More »
The point of sale solution Squarespace introduced to its commerce app looks to provide an all-in-one platform for your business. Whether you are in the digital or the physical space, you will be able to accept payments on the spot. Squarespace POS The company says that the Squarespace POS is the next evolution of its
Squarespace Adds Point of Sale to Its Commerce App Read More »
CHARLESTOWN — Twenty-five small business owners attended a free seminar at the Town Hall Thursday on marketing in the digital landscape. The event was hosted by the Charlestown Economic Improvement Commission, the Charlestown Chamber of Commerce and the Rhode Island Small Business Development Center at the University of Rhode Island. Edward Huttenhower, the center’s executive
Business owners learn digital marketing tips at small business seminar | Charlestown Read More »
At Facebook’s F8 developer conference in April the company announced a number of new offerings, among them WhatsApp Catalogs for small businesses. Facebook is now formally rolling it out in selected markets including Brazil, Germany, India, Indonesia, Mexico, UK and the U.S., with more countries coming soon. Showcase products or services. Catalog allows businesses on
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce Read More »
The U.S. has the largest economy in the world at $21.4 trillion (2019). However, 95% of all consumers in the world live outside of the country. For small businesses it means the export market provides huge opportunities. A new survey and report from Google and the U.S. Chamber of Commerce looks at the export market
Google, Chamber of Commerce Look at Potential of Small Business Export Read More »
Mobile’s share in US online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, as per our recently published forecast, “Forrester Analytics: Mobile And Tablet Commerce Forecast, 2019 To 2024 (US).” Smartphone buyers are growing faster than overall online buyers, but revenue per user will be the growth driver as
Mobile Commerce Is Growing As Inhibitions Go Down Read More »
As a marketing professional, you’ve built your career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You’ve mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice? Voice commerce is expected to reach $80 billion by 2023,
Get Ready for Voice Commerce in Four Steps Read More »
I’m one week in as a Forrester analyst on the Digital Business Retail team and wanted to introduce myself. I have been in “eCommerce” since the 1990s, when I was writing code and running websites for industries from gourmet food to printer toner. My career path brought me to IT Director, back when websites were
Emily Pfeiffer, Senior Analyst for Commerce Technology Read More »
Whether phone, email, chat or self-service, it’s all about reaching consumers in their preferred channel at the right moment. Ecommerce teams need to be ready for those decisive “micro moments” when consumers need support, demand info, or are on the verge of making a purchasing. Now with conversational commerce, technology has revolutionized chat as an
Mobile Conversion Rate Optimization with Conversational Commerce Read More »
TORONTO–(BUSINESS WIRE)– GroupBy’s eCommerce search technology will empower rue21 to drive a highly relevant customer experience GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in this space, announced today that rue21, a leading fast-fashion retailer, will deploy GroupBy’s User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce,
rue21 Selects GroupBy to Enhance Its Digital Commerce Experience Read More »
