When it comes to providing feedback to candidates are you confident? If so you are one of the lucky few. When it comes to giving feedback a lot of hiring managers fear putting their foot in it due to legalities. Although the thought of giving feedback can send shivers down your spine. It is something […]
How Providing Interview Feedback Can Help Your Company’s Recruitment Read More »
Disruption has turned our modern-day business world on its head. Agile startups continue to leverage digital technologies to bring down legacy brands–and it’s putting entire industries on edge. No one wants to be the next Blockbuster or Kodak, but if you’re going to remain competitive in the Digital Age, you need to embrace change and
How to Empower Your Company’s Internal Innovators Read More »
You may expect your life to magically change after a guest blog post or a few minutes on local TV news. Wrong! Public relations efforts can help build awareness of and credibility for your brand, yourself, your product, or service. PR can help your SEO rankings and, when people look for your company name or your
Simple Ways to Boost Your Company’s Press Profile Read More »
Have you tried the new not-really-a-Dollar Menu at McDonald’s? According to the numbers, you probably haven’t. And that’s hurting McDonald’s, the world’s second-largest restaurant chain, to the tune of billions of dollars. So much so, that McDonald’s just suffered the worst day in its entire history, at least by one metric: the total dollar drop
McDonald’s Just Had the Single Worst Day in Its Company’s History. Here’s What Happened Read More »
Flacks. Spinmeisters. Yes-men (and women). That’s how the outside world perceives public relations professionals. Outgoing White House Communications Hope Hicks did us no favors this week when she admitted in congressional testimony that she’s told “white lies” on behalf of her boss, President Donald Trump. The next day she resigned. But PR isn’t about spin or lies
“I’m so grateful I have nothing left to give to my family and friends after work,” said nobody ever. Yet, we have an epidemic of exhausted, unwell, overwhelmed employees doing their best to avoid burnout. While stress plays an important role in fueling performance, distress rips apart human performance. It “takes out” highly competent people,
Is Your Company’s Culture Stale? Read More »
Successfully executing a digital marketing campaign will result in a number of benefits for your business, such as: increased brand awareness, higher SERP rankings, increased website traffic and most importantly, sales. But what about the downside of digital marketing? The more you grow your online presence, the more your website becomes a juicy target for
Why Your Marketing Campaigns Could Put Your Company’s Digital Security at Risk Read More »
“Branding” “Our brand is strong” “Brand equity” “Our brand is admired around the world” These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has.
Why Entrepreneurs Cannot Ignore Their Company’s Brand Read More »
Sometimes, to achieve dramatic improvement in a company, I’ll ask the team to do something difficult: consider ways to make the company fail. That’s right, fail. We gather in one room, take a look at a problem, then spend an agreed amount of time to work quietly and alone in listing ways to make that problem
This Difficult Technique Helps You Understand Your Company’s Critical Next Steps Read More »
Going undercover to shop your own store or business can reveal unique opportunities for improvement. And some of these insights can be key to building customer loyalty and unlocking sales. I first learned about secret shopping, also known as mystery shopping, several years ago when my wife was hired by a major department store to
Want to Get the Real Scoop on Your Company’s Customer Service? Go Undercover (Seriously) Read More »
