The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat […]
Is holiday paid search more competitive in 2017 than 2016? Read More »
PublicCo / Pixabay Very few products in the modern world are the only players in their space. This is where your competitive edge comes into play. You need to stand out from the rest. Think about your favorite products and services. There are probably five to ten companies just like them who offer the same
5 Strategies You Can Use to Give Your Small Business a Competitive Edge Read More »
The T-Mobile REVVL Plus has been released three months after the company launched the budget-friendly REVVL line. The addition of the plus is going to give T-Mobile (NASDAQ:TMUS) customers a bigger screen, battery, and a price increase of $75. At $200 the REVVL Plus is entering a segment with a lot of competition. However, T-Mobile
The T-Mobile REVVL Plus Combines Features with Competitive Pricing for Business Read More »
In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it. Every piece of content I created scored
17 Questions to Break Free From Competitive Content Issues Read More »
A rock thrown into a quarry differs from other rocks only in shape and size. This logic can be applied to product launches. Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming
5 Steps To A Successful Product Launch In A Highly Competitive Market Read More »
Usefulness Content Freshness Do you want more Instagram followers or do you want to be “known”? If you are ready to make that transition into being “known”, then Mark Schaefer’s “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age” will provide
Get Known for Your Influence and Gain a Competitive Advantage Read More »
Posted by hayleysherman You may have heard by now that Moz launched a new feature within Keyword Explorer last week. We heard your requests, and we’re super-excited for you to check out the new addition. The tool has been expanded to allow you to search by URL: an easy way to understand what keywords an
How to Use Keyword Explorer to Identify Competitive Keyword Opportunities Read More »
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and
How to Do a Competitive Content Marketing Analysis Read More »
Usefulness Content Freshness Are you ready to peek into the future of business today? “The Mathematical Corporation: Where Machine Intelligence and Human Ingenuity Achieve the Impossible” will give you that glimpse. This book showcases how current organizations are using artificial intelligence, Big Data, and analytics to
The Mathematical Corporation Leverages Technology for Competitive Advantage Read More »
Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors. Products are so advanced that even the most basic models far
How to build an audience of consumers in today’s highly competitive environment Read More »
