It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented […]
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Posted by zeehj The SEO case for competitive analyses “We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.” If you dropped a quarter on the sidewalk, but had no light
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‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Competitive intelligence is a critical component for anyone managing an SEO campaign. But how often do you need to monitor competitors? And to what extent? A keen eye upon your competition can help you glean insights on digital
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I’ve said it before and I’ll say it again- SEO doesn’t have to be complicated. And usually its the simplest strategies that are the most effective. I have worked to improve search rankings & organic traffic for hundreds of clients all around the world with great success. And honestly…. there’s no secret sauce to what
[SEO Case Study] How To Rank In The Most Competitive Niches In SEO Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
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Usefulness Content Freshness Is your business potential locked in silos? Don’t break them without building a bridge to your future profits. With “Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos”, a Harvard law professor and business expert helps readers learn how they
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Posted by MiriamEllis “Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to
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Your SEO strategy seems to be a critical part of your website’s competitive stratagem and it plays a pivotal role in drawing and boosting traffic. Most of the product purchases are initiated with search and so search engine optimization is a vital marketing strategy. In this context, it could be said that the basis
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It’s also a fantastic way to get an edge. Because, according to recent research, a whopping 83% of marketers are neglecting their customer value proposition. That’s awful, right? But it can be good news for you. If you and a few people from other key departments are willing to sit down and try to talk
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One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials are generally low, so most certifications don’t carry much authority. As an industry, we’ve scarcely agreed on what to call anything, so it’s difficult
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