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Online marketplace trends continue to impact brands and retailers – Columbus Business First – Columbus Business First

Online marketplace trends continue to impact brands and retailers – Columbus Business First  Columbus Business First In response to third-party sellers, successful manufacturers are developing and implementing comprehensive approaches to clean up their online sales … Source link

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Positive private label performance, a new website, but store closures continue

CEO Sharon Leite was appointed last summer to lead the company’s “turnaround and future growth”​ after several difficult years: The retailer’s share price has fallen from a high of almost $48 at the end of 2014 to under $6 today. On her first earnings call as Vitamin Shoppe’s CEO at the end of 2018, Leite

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Australians are turning to search but marketers continue to invest in social media

Australian consumers are increasingly turning to search instead of family and friends because of the convenience. However, a report by Salmat has found that marketers are not tapping into this opportunity and putting their money into social media instead. Shane McClelland, the head of marketing and corporate communications at Salmat, notes that in 2018, 72%

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm Read More »

Social Media Marketers Continue To Explore The Use Cases For Big Data

Social Media Marketers Continue To Explore The Use Cases For Big Data The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data. For example, the new buzzwords now

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For retail advertisers, Shopping ads continue to overshadow text ads

Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates performance data across customers using its campaign management platform, reported monthly spend on Google and Bing Shopping ads increased 5x between January and December 2018. Across all verticals globally, Google Shopping ads captured

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Search engine woes continue to dog CafePress, but relief could come soon – Louisville Business First

Search engine woes continue to dog CafePress, but relief could come soon  Louisville Business First CafePress Inc. reported a significant drop in second-quarter revenue but narrowed its loss from the same quarter a year ago, as issues related to search engine … Source link

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