Business travel in the United States alone contributed about $282 billion to the national economy in 2015, according to Statista. This was close to 30 percent of all travel in the U.S. that year. The same source predicts that just domestic business trips will reach $483 million by 2020. That’s a lot of miles for […]
5 Hacks to Make Your Business Travels a Lot More Fun and Cost Effective Read More »
The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a
It’s no secret that the Apple iPhone is an expensive mobile device. The entry-level iPhone 7 is priced at $649 while the more feature-packed 256GB iPhone 7 Plus is at a whopping $969, a cost that is way higher than most other smartphones currently on the market. With the iPhone 8’s release looming around the
Post sponsored by Rivier University By Brian Neese “Transformation,” “disruption,” and “millennials” topped a 2015 survey of business jargon terms that workers are sick of hearing. Unfortunately, these are just the latest entries in corporate speak, joining “low-hanging fruit,” “touch base,” “bandwidth,” and “innovation.” Business jargon, or specialized language used in the industry, has a
The Cost of Corporate Speak: How Business Jargon Negatively Impacts Organizations Read More »
Whether you’re self-publishing or going the traditional route, getting your book out there is not always as easy as it sounds. Especially if it’s your first try. From researching your target market to making sure your content is top-notch or developing a sales strategy that really works, there are many things to take into account
15 Book Publication Mistakes that Could Cost You — Big! Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as
Peter Stevens Peter Stevens is an SEO expert providing services for SEO in Charlotte. He has experience working with several small to medium sized businesses in North Carolina. Feel free to connect with him on LinkedIn. Peter Stevens has written 1 articles for PromotionWorld. View all articles by Peter Stevens… The first thing people want
“He was a D1 football player. A walk-on who earned a full ride.” I was bragging and so very proud of my first hire as a rookie VP of Sales. I was sure this new hire would bring the same level of competitiveness to his territory that he did to the football field and I
If your dream has long been to start and manage your own business, there is no time like the present to get started. The cost of entry is at an all-time low, working from home through an Internet website seen globally to turn a hobby or an invention into an online business. But don’t
7 Strategies for a Low Entry Cost Sustainable Startup Read More »
