Pablo Rosado – April 6, 2020 Since COVID-19 has affected many organizations and businesses, Google and Bing have developed methods that can be used to let them know if your organization has any special announcement that relates to COVID-19. However, please note that all of their guidance has been provided rapidly, and is still undergoing […]
COVID-19 Special Announcements for Google & Bing: MoreVisibility Read More »
Ashley Scharber – April 13, 2020 The COVID-19 pandemic has turned the world as we know it upside down. Among the most impacted are healthcare providers on the front lines of the effort to keep us safe and healthy. With information and available resources changing at a rapid pace, it can be challenging to keep
COVID-19 Checklist for Healthcare Marketers: MoreVisibilit Read More »
New Ad Copy Guidelines from Google in Response to COVID-19 Danielle Leitch – April 16, 2020 Amidst the COIVD-19 pandemic, there has been an influx of misinformation online. In response, Google has proactively tightened ad copy restrictions to try to help prevent scammers from using ads in a harmful way. However, these restrictions may impact
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![COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]](https://www.goodtoseo.com/wp-content/uploads/2020/06/COVID-19-Impact-on-Business-and-Digital-Marketing-Initiatives-Infographic-1024x538.jpg)
COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in the behavior of Web users, resulting in some recognizable online trends—in organic traffic and conversion rates, for example. Not surprisingly, traffic has generally increased to sites in industries such as media, finance,
COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic] Read More »
For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data] Read More »
![Search Trends During COVID-19 and the Exit Phase [Infographic]](https://www.goodtoseo.com/wp-content/uploads/2020/06/Search-Trends-During-COVID-19-and-the-Exit-Phase-Infographic-1024x538.jpg)
Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us? Search queries provide an accurate reflection of people’s feelings and behaviors. And
Search Trends During COVID-19 and the Exit Phase [Infographic] Read More »
Most salespeople say they’re facing fewer deals and more missed quotas because of COVID-19, and a majority also say the pandemic has driven them to shift to virtual selling, according to recent research from LinkedIn. The report was based on data from two surveys, one conducted in April 2020 among 511 North American sales professionals,
Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals Read More »
Marissa Dilione – May 7, 2020 With our busy lives, we are always wishing for more time to work on other projects or to spend it with loved ones. With the global pandemic and most of the workforce continuing on from home – we now have that time to spend with our loved ones, on
Plan Your Post COVID-19 Digital Marketing Strategy Read More »
Search and social platforms have had a lot to contend with when it comes to COVID-19. From struggling monetization to constantly evolving ad policies, and blatantly false information slipping through the cracks in approval, adapting quickly has been the name of the game. There is another side of Google’s advertising web that had been somewhat
Ads Appearing on Google’s Network Alongside COVID-19 Misinformation Read More »
Across the world, the coronavirus pandemic has altered the way many businesses are operating. For the past couple months, we’ve witnessed many unexpected alterations to our lifestyles, as well as changes in our perception of what is vital. As we slowly do our best to adjust to the “new normal,” some states are flattening their
COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon Read More »
