One of the biggest disruptions the COVID-19 outbreak is responsible for is for the way people work. Working from home or remote work has become the norm for the foreseeable future. As part of the Small Business Webinar Series, Anita Campbell and Ramon Ray will be hosting a webinar with tips and tricks on […]
This Verizon Small Business Webinar Series Will Help Remote Teams During COVID-19 Read More »
Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events because of the COVID-19 pandemic, according to recent research from NewsCred and Sirkin Research. The report was based on data from a survey conducted in April 2020 among 100 marketers who work for enterprise-level companies
How COVID-19 Is Impacting Enterprise Marketing Budgets Read More »
Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences. April 21st, 2020April 21st, 2020 Consumers are being forced to dramatically change their behaviour as a result of COVID-19. In this new video, we examine which of these changes could last after
Consumers changes that will last after COVID-19 is over Read More »
On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being. Our research has shown that the prevalence and intensity of values-based consumers have been on the rise; now, the pandemic forces consumers
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Forgetting for a moment that this is coming from the same guy who famously explained in 2011 “why software is eating the world,” Andreessen, an icon of Silicon Valley, does have a point. As George Packer has written in the Atlantic, the coronavirus pandemic has revealed much of what is broken and decayed in politics and
Covid-19 has blown apart the myth of Silicon Valley innovation Read More »
Alexis DeSalva is a Senior Research Analyst at Mintel. Alexis focuses on US Retail and eCommerce reports. April 22nd, 2020April 22nd, 2020 Prior to the COVID-19 pandemic, interest in circular retail options such as renting and resale, was high with more than two in five consumers interested in either option, according to Mintel research on
Fashion Retail Radar: How will COVID-19 impact interest Read More »
Even as the social distancing and quarantine procedures begin to loosen up in some places, major corporations struggle with how best to use social media and other outlets to stay engaged during COVID-19. Many firms turn to charity initiatives and other special efforts to make an impact on the problem before using social media to
‘Influential’ Measures Corporate Social Media Reach During COVID-19 Read More »
April 21st, 2020 Humanity Erica Perry As we continue to stay indoors and practice social distancing, social platforms including Facebook have seen a significant increase in usage across the globe. According to The Verge, total messaging on the platform has increased by 50 percent and video calling has doubled in some markets. “Much of the
How Facebook is Driving Digital Empathy During COVID-19 Read More »
COVID-19 Impact: Trucking Industry The ongoing pandemic situation and the resultant lockdown to combat the spread has once again underscored the importance of, and the inefficiencies in, the trucking industry. The subsequent actions and inactions have led to transporters facing problems during the lockdown, and will have a major impact even when the lockdown is
Lauren is a Global Beauty & Personal Care Analyst at Mintel, using research to help develop innovative product concepts, understanding the beauty landscape and to apply relevant industry trends. April 23rd, 2020April 23rd, 2020 As COVID-19 keeps salons closed, consumers are rethinking nail care. The search for salon-grade solutions will allow innovative at-home nail care
