Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy. Launched in June 2018, IGTV has a few different elements that make it stand out: Longer than Instagram stories. Regular users can upload videos that are up to 10 minutes long. Verified users can upload […]
How to Create a Successful IGTV Series: Tips and Examples Read More »
If you love collages you’ll love the new Instagram Layout mode for stories! Announced in December, the feature is a game-changer for those who like to get creative with collages on Instagram Stories. Collages were one of the hottest Instagram design trends of 2019, but until now, they had to be made outside of the
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Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is
8 Essential SEO Reports to Create for Your Client in 2020 Read More »
A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing minor panic attacks.) Whether it’s a simple grid with a few links, or a
How to Create a Social Media Content Calendar: Tips and Templates Read More »
Article first published April 2016, updated January 2020 If email marketing isn’t a top priority for your retail business, it might be time to reconsider your strategy. Our data shows that, for every $1 spent, email marketing generates $38 in ROI, and that’s just one figure in a long list of email marketing statistics that
10 Retail Email Campaigns We Love & How to Create Your Own Read More »
Apple has always been pretty strict about the guidelines for App Preview videos: there are specific rules your video has to follow so it is approved during the review process. And even though App Previews are device-specific (one resolution per device ratio), somehow over the last two years Apple has been approving landscape videos for
Why create (or not) Landscape App Previews with Portrait Screenshots Read More »
In a world overrun with thousands of entrepreneurs and wannapreneurs, achieving success is tougher than ever. This goes for any type of business or personal venture. Regardless if you run a digital marketing agency, sell toiletries, diagnose medical problems, or author books, you must stick out among the noise. And it all begins with building
10 Essential Elements to Create & Sustain Brand Identity Read More »
“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox. That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer. It’s a tale as old as time for those
How to Create Squeeze Pages That Generate Tons of Leads Read More »
Marketing technologies are opening up exciting new possibilities for marketers to communicate and engage with prospects and customers more effectively; instantly measure effectiveness; and adjust priorities, workloads, and campaigns as necessary. To capitalize on this current state of however, marketers and marketing teams must change the way they work. They need to be able to
How to Create Agile Marketing Teams Read More »
New year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard
How to Create 10x SEO Reports – Whiteboard Friday Read More »
