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Geoffrey Michener

How Location Intelligence Will Create Even Smarter Cities – ReadWrite

Location intelligence has gained much attention lately, especially as more businesses harness the power of this technology. Location intelligence builds on geographical information systems (GIS) tools, and its definition goes beyond the analysis of geospatial or geographic information. Here is how location intelligence will create even smarter cities. Location Intelligence is the ability to visualize

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How to create, manage and report on social media campaigns in Sprout

How to create, manage and report on social media campaigns in Sprout

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. However, for all the value they can bring, campaigns come with innate

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