What is the secret to creating branded content that is relevant to your readers? If you have considered using branded content in your marketing mix, and wondering how to create it, this article is for you! In the event that you’re promoting your services or selling digital products, understanding your existing buyers and eventual customers […]
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If you already don’t know how to create a chatbot on Facebook Messenger, keep reading for the why and how. Facebook Messenger bots have unlimited potential when you are wanting to reach your target market, stay connected with them, and more importantly, receive an open rate on your messages of up to 98%. If we
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Snapchat has announced the launch of a web-based Augmented Reality (AR) production tool to allow businesses to create AR lens. The tool, Lens Web Builder, by the photo and video messaging platform is presented to democratize AR advertising production. Snapchat has continued to open opportunities for business to leverage their brand to customers. Where once
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Deciding where and how to spend your money on marketing can be a tricky proposition: Social media platforms are constantly evolving, and there are websites, blogs and email newsletters to consider. At first glance, encompassing all of these channels in your marketing strategy may seem daunting, but it doesn’t have to be. By executing a multichannel
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If you are competing in a crowded marketplace, where your competitor is selling a product or service that is very similar to what you are selling, you need to do something that makes you stand out. You need to build a relationship with your audience. This is why companies invest so much money in branded
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You’ve invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You’ve even gone through a process to collect product reviews from customers. So, what’s still missing? Thoughtful, robust product descriptions that convert. And what makes for a winning product description? A well-written product description describes the important
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Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and
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Content makes your business visible online. Without content, your customers won’t find you, and without customers, your business won’t take off. Content marketing is an important part of any marketing strategy. It has a powerful impact on WordPress SEO and shapes your company’s brand image. It can also drive up traffic and increase your email
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After landing on your homepage, 86% of potential customers want to see your services page.
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