With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, there were a lot of other BIG changes. From […]
How to Create a Mind-Blowing Instagram Video Strategy Read More »
Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, which allows us to keep up with our on-the-go lifestyles like nothing
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to explore evergreen articles from the
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It’s 2018. And as my CEO has said, this is the year to stand for something. As a woman who knows more about SEO, whiskey, and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place. When I think about the strong and
Are you one of those bloggers that feels like they are continually writing content nonstop and publishing new articles daily, only to find little improvement in the search results and not seeing much more traffic to your site either? If that is the case, you aren’t alone. The truth is, there are now well over
How to Create Better Content and Rank Higher with Ubersuggest Read More »
PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is
Here are the key metrics and templates you need to create a PPC report Read More »
As I led a recent session with regional executives within a global organization, the conversation turned to retention—or more accurately, attrition. The most senior leaders lamented their powerlessness over the dynamic facing them. They described a talent market that valued a level of progression, compensation and benefits that exceeded what was expected—or accommodated—anywhere else in
jarmoluk / Pixabay You might think creating a budget for your website should be primarily based on how much you think you can afford. However, this will be based on your perception of value. In other words, what you think your website will be worth as a finished product will always put a cap on
The Right Way To Create A Budget For Your Website Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! People are drowning in content. Author and strategist Mark Schaefer coined the term “Content Shock” to describe the exponential rise of content on the Internet in relation to people’s finite time and attention. Jason Miller has the solution to help
How to Create a Content Strategy: Lessons From LinkedIn Read More »
Over the years, I have noticed growth in the use of webinars to engage a B2B audience. In fact, a Content Marketing Institute study found that 58 percent of B2B marketers implement webinars in their content marketing strategy. This is no surprise, since webinars can be very engaging, and they’re not very expensive to create or
How to Create a Webinar from Scratch in 10 Simple Steps Read More »
